2025-07-02 09:00
publication
2025-07-02 09:00
The famous American brand of Chocolate and Reese's bars is preparing to enter the Polish market – talks with the largest retail chains are being finalized. The official debut is to be announced soon.
Reese's, belonging to the Hershey group, is an icon of American sweets. Their flagship products – chocolates with peanut butter – They are to soon hit the shelves of Polish grocery stores. Until now, they were available mainly in a small number of stores or online, often at high prices and a limited version.
Peanut Butter Cups on the Vistula
– From the announcement in February we have made great progress in the implementation of ours expansion plans in Poland. The last months are a time of intensive and very fruitful talks with leading retail chains on the Polish market. Our priority was to establish strong, local partnerships and I can say that these activities bring very good results – says Wouter Schepers, Business and Marketing Development Director at SRG International in an interview with the food portal.
– Poland is a strategic and very promising market for us. Several important factors influenced the decision to deepen the presence. Firstly, Poland has a large and dynamic consumer basewho are more and more willing to reach for global brands and innovative products – which perfectly matches the reese's offer. Secondly, the Polish retail market is very well developed and offers great distribution channels, both in modern and traditional trade. This creates an ideal environment for building the recognition and availability of our brand, especially in cooperation with the best trading partners – he adds.
– Although we cannot reveal the details yet, we hope that already We will soon announce the official debut of the Reese's brand in Poland. This is a very important moment for us-not only in the context of presence in Poland, but also as part of a wider development strategy in Central and Eastern Europe-he concluded Wouter Schepers.
Ed. Df
