June 19 14:39
The MTS digital ecosystem signed an agreement on strategic cooperation with the distributor of MB RUS cars under the PMEF-2025.
The parties plan to develop car sales in MTS retail channels. So, in the MTS online store, sales of Aito Seres hybrid cars have already opened, and in the near future it is planned to start sales of cars in MTS salons located in several regions of Russia, including in Krasnoyarsk.
In the near future, cars will become a full -fledged part of the retail channel for sales of the ecosystem. Models Aito Seres M5 and M7 will appear in the flagship salons of Krasnoyarsk, Moscow, Kazan, Perm, Yekaterinburg and Krasnogorsk. As part of the project, MTS salons are a platform for demonstrating cars.
“Partnership with MB RUS is an important step in the development of our retail. Based on the results of the pilot project in St. Petersburg, five cars were sold in two months, and client traffic in the cabin increased by almost a third. In the future, we consider the ability to expand the number of outlets with cars in other regions of the country, ”commented Inessa Galaktionov, General Director of MTS PJSC.
“The pilot project with MTS, launched this spring in St. Petersburg, has already demonstrated good results. This innovative experience proves the success of car retail synergy and telecommunications. We are grateful to MTS for the unique opportunity to become part of a large ecosystem and proudly announce the scaling of the project to other regions of Russia, ”comments Andrei Olkhovsky, General Director of MB RUS and Autodoma.
