Tesla has recently been struggling with serious difficulties on the European market, where its sale is clearly decreasing. In one country, however, the situation looks completely different – the numbers go up, and customer interest does not weaken, the best proof of which is the fact that the sale of cars from Elon Musk increased in May by as much as 213% comparison with last year.
According to the Norwegian Road Federation (OpplySningsrådet for Veitrafikken – OFV), the sale of Tesla cars in the fjord country was 2,600 pieces last month. This is a large increase, considering 832 vehicles purchased in the same period a year earlier. Trade was driven primarily by model Y.
The old continent turns away from Tesla
European sales of an American electrician manufacturer have recently dropped significantly, mainly due to image damage resulting from debatable statements and political activities General Director of the company Elona Musk.
On June 3, industry organizations announced a clearly lower sales of Tesla new vehicles in May in Spain, Portugal, Denmark or Sweden.
Christina BU, Secretary General of the Norwegian Electric Vehicles (Norwegian EV Association – Neva) said that the Tesla model seems to be popular throughout the country, paying attention to the manufacturer's last price campaigns.
In an e-mail sent to CNBC BU, she stated:
“Tesla Model Y sells well and is popular in Norway, probably because it offers a good price -quality relationship and meets Norwegian needs: a large trunk, a high clearance, four -wheel drive and the ability to tow the trailer.”
Muska's political activity resonates the collection of the brand
In the recent study of NEVA conducted among over 15,000 drivers of electric vehicles BU noted that for Most respondents have political issues For the choice of a car brand:
“As many as 43% stated that they would not buy Tesla for political reasons. So we can only speculate how many Tesla would have been sold if it wasn't for Musk's support for the Magician movement and Trump's administration.”
Last week, the European Car Manufacturers Association 49 % decline in the overall sales of Tesla cars in Europe In April, pointing to the growing competition and the loss of the brand's value.
The value of the Tesla brand began to fall from 2024, partly due to rhetoric and Musk's political activities.
Musk officially supported the AfD before the parliamentary elections in Germany. It is also definitely opposite trade unionsand Tesla remains in conflict with employee organizations in Scandinavia.
Director Tesla allocated about $ 300 million to support the presidential campaign of Donald Trump, and then began activities aimed at limiting the role of federal agencies. In response, protests broke out in Tesla showrooms throughout Europe.
Why does Norway lead to electromobility?
Rico Luman, a senior economist of the transport and logistics sector at the Dutch bank of ING, defined the latest sales data of Tesla in Norway as “quite unusual”, noting that last month also a reflection of the month to a month was also recorded in the Netherlands.
In an e-mail sent to CNBC, Lanman stated:
“In Norway, there are still many incentives to buy electric vehicles, which means that the choice of bev (electric vehicle on batteries) is almost obvious, if it is possible. This is a general benefit, but also a factor behind this growth.”
Norway has long been considered a global leader in the field of sustainable transport and is now heading to The first country in the world completely eliminate gasoline cars and diesel from the new vehicle market.
Politicians and analysts attribute this to long -term and consistent politicians supporting the development of electromobility.
Electricity -friendly country
Norwegian incentives for electric vehicles include, among others VAT exemption, discounts on road and parking taxes and access to bus lanes. The government has also invested strongly in charging infrastructure, and many Norwegian households have the ability to charge the car at home.
Lanman from ING assigned the reflection of the sale of new Tesla cars in Norway to the refreshed model Y SUV, suggesting that the first party took place in May, and the next ones will come in June:
“It also shows that customers abstained with orders, waiting for the new version, which can explain the decline in sales in the first months of the year.”
The case of Tesla shows how strongly local conditions – both political and economic – can affect the automotive market. While in many European countries, the brand is struggling with an image crisis and a decrease in sales, in Norway it enjoys growing interest. The future will show whether this positive trend will last longer, or whether it turns out to be only a temporary reflection in a wider European slowdown.
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