Store customers have changed shopping habits. “Inflation has fallen, but it's still not enough”

Up to 90 percent Consumers have changed the way of making everyday purchases, where discount networks have gained. Experts are skeptical whether old customs will come back after mastery of inflation – says “Rzeczpospolita” on Thursday.

From the IPSOS study at the request of In-Store Media, which the journal describes first it follows that the biggest change in the customs of consumers is Greater consideration in spending money, looking for promotions or shopping in cheaper stores. At the same time, as much as every fourth respondent buys fewer premium goods, and 15 percent It limited shopping.

In addition, the most common reaction to price increases is Comparing product prices. “42 percent of consumers declare that he does it more often than in the past. 37 percent are looking for promotions in stores, and 34 % choose cheaper substitutes for known brands. Every third Pole also uses loyalty cards and store applications, counting on additional discounts and benefits” – we read in the article.

Experts with whom the “Rz” talks that although inflation has slowed down, it is difficult to expect a sudden change and reversal of these trends in consumer behavior.

“Inflation has fallen, but it is still not enough for Poles to decide to revive their consumer expenses more strongly,” says PIH president Maciej Ptaszyński, adding that inflation of almost 20 percent is still remembered.

The IPSOS study at the request of In-Store Media was conducted at the turn of January and February 2025 on a representative sample of a thousand Poles aged 18–59. (PAP)

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