Poland’s Minister of Digital Affairs, Krzysztof Gawkowski, has submitted a formal request to the European Commission seeking a fine of €250 million against Meta, but InPost CEO Rafał Brzoska considers this amount insufficient to compel the platform to eliminate false content. Brzoska stated on Thursday that only multi-billion euro penalties could effectively force Meta to change its practices.
Brzoska emphasized the need for more substantial financial repercussions, pointing out that the lobbying costs associated with Meta’s advisory bodies across Europe likely exceed the proposed fine. He expressed gratitude for the minister’s engagement but stressed that only a significantly higher financial penalty would elicit meaningful action from the company.
During the press conference, Brzoska highlighted the importance of the initiative he launched, known as 150 Percent, aimed at collecting evidence of violations related to misleading advertisements on social media. Users can report fake ads that infringe upon the rights of individuals and entities through a dedicated website. The initiative features an AI tool called ScamWatch, designed to detect, analyze, and document such violations.
Brzoska proposed that if Meta generates over 20 million złoty daily, the company should be liable for 150 percent of its earnings from publishing deceptive content, which he believes would be a more suitable deterrent to halt fraudulent activities.
