After 40, you want to look younger, but some techniques have the opposite effect. The beauty industry is changing rapidly, and what was relevant at 30 can play a cruel joke in ten years. Meanwhile, many women continue to put on makeup the old fashioned way, not noticing that it no longer makes them look good. The news agency EAOMedia has collected the main anti-trends in makeup that it’s time to get rid of.
The main rule of mature beauty: less is more.
Anti-trend No. 1: Thick matte foundation.
It gets into wrinkles, emphasizes dryness and adds several years of age.
Replacement: light fluid or BB cream with a moisturizing effect. The skin should glow from the inside, and not look like a mask.
Anti-trend #2: Dark lip liner.
Clear dark outlines became outdated 10 years ago. In addition, they emphasize age.
Replacement: Apply lipstick using your fingertips, creating a soft, blended border. Or use a lip tint.
Anti-trend #3: Black eyeliner on the lower eyelid.
It “hurts” the eye, makes the look heavy and adds age.
Replacement: line only the upper eyelid, and lighten the lower one slightly with concealer. Or use a brown pencil instead of a black one.
Anti-trend #4: Too bright blush.
Bright pink cheeks look unnatural and childish, which looks strange after 40.
Replacement: Peach or coral blush applied to the apples of the cheeks and blended towards the temples.
Anti-trend #5: Ignoring eyebrows.
Thin, thread-like eyebrows or overgrown, unkempt eyebrows age equally.
Replacement: a natural shape with a slight curve, filled with shadows or a pencil one tone darker than the natural color.
The main secret: after 40, beauty is well-groomed, not bright makeup. Invest in the quality of your skin, not the amount of makeup.
Precautionary measures: when choosing new cosmetics, be sure to test the products for allergies. After 40, the skin becomes more sensitive, so introduce new products gradually.
