Zara's owner surprises with financial results. A clear increase in profit


The company announced that total sales reached EUR 39.9 billion, an increase of 7%. year to year taking into account constant exchange rates.
The rest of the text below the video
Read also: Poland's exit from the ECJ? Experts criticize Przemysław Czarnek's idea
Sales increased in all brands belonging to the group, including Massimo Dutti, Bershka and Stradivarius.
The group also emphasizes the good results of the new spring-summer collections. Sales in stationary and online stores increased by 9 percent in the period from February to March 8 compared to the same period in 2024.
Increased profits and a strong position of the owner of Zara. The company has plans for AI
Profit before tax increased by 5.8%. to the level of EUR 8 billion. About EUR 5.6 billion of this amount was generated by the Zara chain, which includes both clothing and home products.
The company's good financial results come at a time of difficult situation in parts of the retail industry, especially in Great Britain, where some chains – including Claire's, River Island, Russell & Bromley and Quiz were closing stores or undergoing restructuring.
Read also: Fuel prices at Orlen wholesale. The margin compared to oil prices is breaking records
The company is also modernizing its sales network. This includes store renovations, expanding the most popular locations and closing or relocating less profitable ones.
The company also develops tools based on artificial intelligence. One of them is the Zara Try-on virtual fitting room, which allows customers to create an avatar based on their own photo and check what the selected clothes look like on it. The technology already operates in 43 countries and has been used over seven million times. The company also plans to introduce it in its other brands.
President Oscar Garcia Maceiras emphasized that financial results demonstrate a company's ability to respond to customer needs.
Inditex is one of the largest fashion retailers in the world and is often considered by investors as a barometer of the condition of the retail trade. The largest part of the company's sales is generated in Europe, but the United States is also a significant market.
At the end of 2025 the company had 5,460 stores around the world.




