MTS found out which smartwatches and speakers are most often traded in in Krasnoyarsk

The MTS digital ecosystem analyzed which brand devices are most often traded in in its own retail network. Among smart watches, HUAWEI devices became the absolute leader in terms of delivery, and in the category of smart speakers – devices from Yandex.

In the MTS retail network in 2025, the number of smartphones that clients handed over through the trade-in system increased by 40% compared to the previous year. Most often, customers hand over HUAWEI smartwatches – they account for 47% of all devices handed over. In second place is Samsung with a share of 21%, followed by Apple (16%). In the smart speaker category, more than 90% are devices from Yandex.

“Krasnoyarsk residents are most active in replacing smart speakers and watches in exchange for a discount on a new gadget. For example, an additional discount on a Samsung smartphone Galaxy S25 Ultra 1 TB could amount to 15 thousand rubles,” said Sergei Yegoshin, director of MTS in the Krasnoyarsk Territory.

In 2026, MTS expanded the trade-in program in the Krasnoyarsk Territory. Customers can exchange their old smart watches and speakers for a new gadget at MTS stores; the discount depends on the condition of the device and the product the buyer wants to purchase. The program includes 14 models of smart speakers from Yandex and VK, as well as 126 models of smart watches from Apple, Samsung, Huawei, Honor, Garmin, Amazfit and Xiaomi.