The 17th Auchan Beer Fair, the largest event dedicated to beer in Romania’s modern retail, is entering its final two weeks, concluding on July 14. Customers can explore over 300 beer varieties from 25 countries at Auchan, ATAC stores, and online at auchan.ro, alongside about 40 new products and special editions with discounts of nearly 50%.
This year’s event coincides with the FIFA World Cup and features well-known Romanian and international brands, as well as craft beers, limited editions, and collectible products, catering to all consumer preferences: blonde, brown, white, amber, red, flavored, non-alcoholic, gluten-free, lager, ale, abbey, and craft beers.
Approximately 25% of the selection consists of Romanian beers, with a significant portion sourced from artisanal producers such as Clusa, Capra Noastră, Meșterul Manole, Nemțeana, Zăganu, Arogant, and Indigen.
The fair also includes esteemed international labels like Mythos from Greece, Efes from Turkey, Corona and Modelo from Mexico, La Goudale and Mont Blanc from France, Bundaberg from Australia, and Bavaria from the Netherlands.
This year’s attractions encompass about 40 new labels, including Ichnusa, Messina, and Dello Stretto from Italy, Desperados Mojito from France, a 5-liter barrel of Paulaner blonde from Germany, and new flavored Ursus varieties.
Football enthusiasts can also find the special Grivița edition, which comes in three collectible designs inspired by memorable moments in Romanian soccer: Uruguay 1930, Mexico 1970, and USA 1994.
The beer fair atmosphere was extended beyond store locations with an event organized by Auchan on June 30. Teams from Dream Team Auchan and Press United faced off in a friendly match, followed by a craft beer tasting led by sommelier Ioan Mitroi, showcasing specialties from the Beer Fair offering.
The event was further enlivened by Matei Lucescu, highlighting the latest releases from Grivița Brewery, much to the delight of authentic taste enthusiasts.
In the final days of the campaign, customers can take advantage of significant promotions on various products, including: Corona, set of 6 bottles x 0.33 l – 29.99 lei (-39%); Mythos, 0.33 l bottle – 4.39 lei (-35%); Heineken, set of 5+1 bottles x 0.33 l – 24.89 lei (-23%); Messina, 0.33 l bottle – 9.99 lei (-40%); Capra Noastră, 0.33 l bottle – 9.29 lei (-30%); Ursus Black, 0.33 l bottle – 4.79 lei (-20%).
The offer is available in all Auchan hypermarkets and supermarkets, as well as on auchan.ro, where orders exceeding 100 lei that include products from the Beer Fair qualify for free delivery.
