How much money does the most famous merdenele pastry shop in Bucharest make? Profits have “swelled like dough” in the past year
Became famous after being included in the local promotion of the Emily in Paris series, on Netflix, Patisseria Comteia Impex SRL from Bucharest, known as Nea Mihai from Piața Amzei, was for many years the place known for the “best merdenele” in Bucharest. The success was also seen in the profit of the last year.
According to the Economica website, after the patisserie in 2023. reported a net profit of only 27,570 lei, in 2025 the profit rose to 542,382 lei. More than 100,000 euros, almost 20 times higher than in 2023.
The company, which has gone through several years with losses, has 10 employees.
The patisserie has been operating since 1985 in the same place in the Piața Amzei area and is managed by â George Gheorghe, nephew of nea Mihai, writes Economica. Nea Mihai also continues to sell the famous merdenele made according to a Dobrogean recipe, as well as other products: croissants with cheese or chocolate, salties, branzoaice or trigoanes with cheese and dill.
