Barron Trump enters the world of food business. The company, of which he recently became director, presented the first flavors of yerba mate-based drinks.
The company associated with 19-year-old Barron Trump, the youngest son of the US president, unveiled the first flavor variants of its SOLLOS Yerba Mate drinks before the official premiere.
The products are based on yerba mate, a drink popular in South America, with a high content of caffeine and antioxidants.
Barron Trump gets into business. He became director
The functional drinks market in the USA is growing dynamically, and yerba mate has been gaining more and more popularity in recent years as a coffee substitute also outside countries such as Argentina, Uruguay and Brazil. The United States is seeing increased interest in the drink, also due to its growing Latino population.
In a post on LinkedIn, the company revealed that two flavors are coming first.
“Introducing our Pineapple + Coconut 12-Pack,” the company announced. “Premiere in May 2026.”
Barron Trump's drink is scheduled to debut in May
The announcement came shortly after The 19-year-old was listed as an executive of a beverage company based in Palm Beach, Floridaaccording to January documents filed with the Securities and Exchange Commission (SEC) in Florida and Delaware, according to Fox News Business.
Yerba mate from President Trump's son
Sollos was previously announced as a beverage brand aimed at complementing life in the “Sunshine State” (as Florida is often referred to as the Sunshine State), with sun-focused branding.
“SOL,” meaning sun in Spanish, symbolizes the sunrise and the beginning of the day, the company said. “LOS”, spelled backwards from “SOL”, symbolizes the sunset. The startup emphasized that the name is intended to reflect the full cycle of the sun, reflecting the idea of ”It begins where it ends.”
The new venture is implemented by Sollos Yerba Mate Inc., whose headquarters are located near Mar-a-Lago in Florida – the residence of Donald Trump.
In addition to Barron Trump, the company's management board also includes Spencer Bernstein, Rodolfo Castillo, Stephen Hall and Valentino Gomez.
Business from the first year of studies. The president's son already had a business
Barron Trump entered the beverage industry almost simultaneously with his studies. Since September 2024, he has been a student at the Stern School of Business at New York University, one of the leading business schools in the USA.
His father has repeatedly said in the media that his son has outstanding abilities and is doing well in the business world.
This is not Barron Trump's first attempt at running a business. In mid-2024, he launched a real estate company, but the project was quickly closed. The reason was the growing media interest during Donald Trump's election campaign.
Despite this, Barron remains a relatively private person and rarely appears in public, unlike his older siblings.
- Read also: Donald Trump's son allows himself to run for US president. “I feel this call within me”
It is worth mentioning that the new business is being created in an interesting political context. Products based on yerba mate have their roots in South America, while one of the pillars of Donald Trump's policy remains a restrictive approach to immigration, especially from countries in this region.
- Read also: A company linked to the Trump family is asking the Pentagon for millions
