This is the first promotional campaign of this type, organized by the operator Statiegeld Nederland in cooperation with the popular payment application Tikkie.
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The Netherlands encourages a deposit system. These are the rules of the game
The lottery mechanism is simple and is intended to encourage regular use of packaging return machines. For every 15 euro cents of deposit returned, the participant receives one digital ticket in the Tikkie application. Participation in the fun is completely free and is an addition to the standard deposit.
“The campaign started on May 11 and will last until July 19, 2026.” – inform the organizers. There are 150 prizes worth PLN 10,000 to be won every week. euro. The lucky ones can count on a cash injection of 30, 50, 200 or 400 euros. The entire prize pool in the ten-week campaign is PLN 100,000. euro.
However, it is worth remembering a few limitations. Only adults can participate in the lottery and it is necessary to install the latest version of the Tikkie application. Location is also important. Vending machines in supermarkets are not participating in the campaign. The promotion applies to points outside stores, including bottle dispensers managed directly by Verpact.
People who entered the lottery and won must remember the deadlines – winnings must be claimed in the Tikkie app no later than August 9, 2026.
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Fighting for 90 percent and avoiding penalties
The introduction of the lottery is not only a tribute to ecological consumers, but above all an attempt to save statistics. Dutch packaging producers have been struggling for years with the problem of not achieving the statutory collection target of 90%. for plastic bottles and cans.
The low efficiency of the system put the Verpact organization against the wall. The Dutch Environment and Transport Inspectorate threatened producers with multi-million fines, demanding stronger financial incentives – including an increase in the deposit itself or the payment of permanent bonuses. The lottery is part of a broader recovery package that was ultimately approved by the inspectorate after a legal dispute.
The future of the deposit system in the Netherlands
In addition to the lottery, the Netherlands also plans to expand the network of return points and faster service of vending machines, educational campaigns targeted specifically at young people, and to facilitate the return of packaging that has been accidentally damaged.
At the moment, however, the government in The Hague is going a step further and is analyzing tightening the regulations. On the table are proposals to ban the sale of any plastic bottles and cans without a deposit and to extend the system to packaging for juices and milk drinks. The ultimate goal is to completely eliminate plastic waste from public spaces.
