Summer sales boom? Cool, but for small businesses it means additional expenses

Nearly half of the surveyed micro and small enterprises incur additional expenses in the summer season; Most often they are associated with employees' absences – according to the study “Holidays in a small company”. More than half of the companies emphasized that in the summer they must change the mode of operation.

The study of the National Debt Register shows that 59 percent micro and small enterprises in the summer (June-August) must change the mode of action: 35 percent Increases turnover, 22 percent limits activity, and 2 percent It hangs her.

“JEdnak largely decides whether summer will be a chance or a challenge for the entrepreneur. The situation is different in companies selling goods and services for business (B2B), and differently for consumers (B2C). Every fourth company B2C sees a chance on vacation – the number of customers is growing, and 37 percent He records an increase in revenues. For comparison, only 31 percent in the B2B sector Enterprises earn more in the summer season, and 39 percent indicates that summer does not bring any changes in the results, “it was emphasized in the information.

The President of KRD Adam Łącki cited in the information noted that the summer “sales boom” in companies serving consumers translates into better financial liquidity – 30 percent admitted so. such companies. “For comparison, in the B2B sector only 16 percent declare improvement in financial liquidity at that time, and the majority even talk about stagnation” – added Łącki.

The report emphasized that a considerable holiday difficulty is staff shortages, which are experienced by 66 percent. companies. Every fifth company dealing with this problem increases the scope of duties to employees, 16 percent. employs deputies, and 14 percent simplifies some processes in the company.

In turn, 43 percent Companies admitted that in the summer it issued a top -down ban on taking holidays (e.g. before closing the month, after receiving a large order, during the seasonal increase in sales). In the case of 19 percent It applies to selected departments, and in the case of 18 percent. – owner or decision -making.

The report states that every fifth company from the B2B sector more often gets transfers with a delay. “In the holiday season, invoices can get stuck on the desk of an absent decision maker for a long time. This automatically extends the payment cycle. Therefore, for many smaller subcontractors providing B2B services, holidays are almost a period of increased need to protect financial liquidity,” noted Emanuel Nowak from the NFG factoring company.

In the study, 48 percent Companies declared that it incurred additional expenses during the holiday season. Most often they relate to substitutions for absences – 16 percent. (e.g. overtime remuneration, remuneration for temporary employees) is also higher operating costs – 15 percent. (e.g. electricity – air conditioning, drinks for employees, using the Internet abroad) or holiday benefits – 12 percent (e.g. co -financing for trips or for a semi -camp for children).

The study also showed that three -quarters of entrepreneurs see other threats in connection with the holiday season. First of all, the difficulty with the rest of the owner or decision -making (25 percent), a decrease in the number of customers or orders (22 percent) or a decrease in efficiency and motivation in employees (19 percent).

The nationwide study “Holidays in a small company” was carried out on behalf of the National Debt Register of the Economic Information Bureau in August 2025 by the IMAS International Institute, on a group of 520 micro and small enterprises, the technique of internet interviews (CAWI). Only decision -makers (owner, co -owner of the company, management, at least middle -level management) took part in the interviews. (PAP)

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