April 22 10:00
Employees of SUEK-Krasnoyarsk and Siberian Generating Company (SGK) joined the environmental marathon “Get used to green” (#Get used to green). The action is timed to coincide with the Day of Environmental Knowledge and takes place in the format of an all-Russian flash mob on social networks.
The goal of the project is to create an environmental culture and popularize everyday practices that reduce the impact on the environment. Participants talk about their environmental habits: sorting waste, avoiding single-use plastic, saving resources – and pass the baton on to others.
The marathon takes on special significance today, on Earth Day. To save the planet, SUEK-Krasnoyarsk and SGK enterprises are implementing many measures to systematically reduce the burden on the environment: they are modernizing equipment, introducing emission treatment technologies, engaged in land reclamation and implementing energy saving programs. Company employees support these principles in everyday life – and by their example they show that concern for the environment is becoming part of the corporate culture.
“For me, the eco-marathon is not a one-time event, but an opportunity to show children that everyone can take care of the Earth,” says Alisa Pisarenko, an activist with the Borodino Mine Youth Council. “For example, in our family, it is customary to separately collect plastic and throw it into special containers for subsequent recycling. Instead of bags, we take a shopper to the store. It’s not difficult, but friends and colleagues quietly join in. And when such flash mobs take place at the company level, you understand: we are all moving in the same direction.”
As part of the “Get used to green” marathon, participants publish videos on social networks. The winners will be determined randomly among those who fulfill the conditions published on the social networks of the Melnichenko Foundation. In 2026, the Melnichenko Foundation became a partner of the “Ecology is Everyone’s Business” award, established by Rosprirodnadzor.
“We are convinced that environmental responsibility begins with simple daily decisions,” says Tatyana Zhuravleva, General Director of the Melnichenko Foundation. — To develop this culture, the Foundation uses various opportunities: it finances environmental initiatives in the regions, supports the volunteer movement, and strives to involve schoolchildren and students in such projects. It is important that environmental habits are introduced not only in everyday life, but also become an integral part of professional thinking.”
