2026-04-02 08:40
publication
2026-04-02 08:40
ZEN.COM, a global provider of payment and shopping solutions, is entering the Ukrainian market through the acquisition of PIN Bank, the company announced in a press release. After finalizing the transaction, the company plans to invest over EUR 20 million in the development of its operations on the Ukrainian market.
The Deposit Guarantee Fund for Individuals (FGWFO) announced that ZEN.COM has been selected as the winner of the competitive process for the acquisition of PIN Bank. 11 entities took part in this process, including 5 banks and 6 non-bank institutions, two of which passed the initial qualification of the National Bank of Ukraine.
The transaction is scheduled to be finalized in mid-April 2026, after obtaining the required regulatory approvals. ZEN.COM intends to transform PIN Bank into a technology-enabled financial platform, tightly integrated with ZEN.COM's global payment and financial infrastructure.
“This is a strategic step for ZEN.COM and an expression of our long-term commitment to Ukraine. (…) Our ambition is to create a modern, digital financial institution that responds to the real needs of customers and companies in Ukraine” – said Dawid Rożek, CEO of ZEN.COM, quoted in the press release.
ZEN wants to develop a financial model in Ukraine based on a digital-first approach, combining local financial infrastructure with its own fintech ecosystem.
The company plans to offer financial services for individual clients, including everyday financial solutions enriched with cashback and additional shopping benefits, as well as to develop an offer for small and medium-sized enterprises.
As reported, a key element of the strategy will be the development of cross-border payments and money transfers between Ukraine and countries where ZEN.COM already operates – especially in Europe and the UK.
The company plans to expand its multi-currency capabilities to include the Ukrainian hryvnia (UAH), which will further increase the platform's functionality in both local and international contexts.
After finalizing the transaction, ZEN plans to invest over EUR 20 million in the development of its operations on the Ukrainian market. The investments will be allocated to the modernization of financial infrastructure, the implementation of ZEN technologies and products, and the development of services tailored to the needs of the local market. The company also intends to actively support the reconstruction and economic development of Ukraine. (PAP Business)
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