At least 12 large automotive concerns, as the Financial Times reminds, limited its plans for the production of electric cars.
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Hondawhich recently announced a complete departure from combustion engines by 2040, last week it withdrew from that commitment. The company forecasts that changing its strategy towards a more sustainable approach to electric vehicles may result in losses of around USD 16 billion. in the next two years.
Similar decisions were made by Mercedes-Benz, Ford, Stellantis and Volvo Cars, that have lowered their goals for the production of all-electric cars.
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In the luxury segment, Rolls-Royce, owned by BMW, announced that it will continue to offer cars with petrol engines after 2030.
Luxury brands focus on hybrids
Lamborghini, Bentley, Audi, Lotus and Porsche have also revised their approach to electromobility.
Lamborghini, part of the Volkswagen group, has decided to postpone the premiere of its first fully electric Lanzador model, which is now to be a plug-in hybrid. The brand's president, Stephan Winkelmann, explained that the lack of engine sound was one of the main reasons why customers rejected electric cars. “The emotional aspect of Lamborghini is the vibration of the car, the way it steers and brakes,” he emphasized.
Ferrari halved its electric car production targets for 2030 although it still plans to introduce the first electric model. President Benedetto Vigna announced that the company does not intend to give up the characteristic roar of gasoline engines, which is an integral part of the Ferrari driving experience.
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Bentley, another brand from the Volkswagen group, announced the continuation of sales of plug-in hybrids after 2035.abandoning previous plans to produce only electric cars.
Changing course in the face of new realities
In 2023, Rolls-Royce launched its first fully electric model, the Spectre. However, as CEO Chris Brownridge noted, since Since then, the market situation has changed. The company intends to continue selling its iconic models with V12 petrol engines, while expanding its electric offer.
Changes in the approach to electromobility are also the result of the policy of the Donald Trump administration, which abolished tax breaks for the purchase of electric vehicles, limited investment in charging infrastructure and relaxed exhaust emission targets. The European Union also revised its regulations in this area, which influenced producers' strategies.
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According to calculations by the Financial Times changes in electric vehicle plans have cost the global auto industry at least $75 billion. over the last year. The automotive industry, although still investing in electromobility, is clearly slowing down the pace of the revolution, adapting to customer expectations and market realities.
