In the Krasnoyarsk Territory, men prepared for March 8 more actively than women for February 23

In the Krasnoyarsk Territory, men were more actively preparing for March 8 than women were for February 23.

On the eve of traditional gender holidays, Russians actively purchased electronic devices as gifts for loved ones. This year, before the main men's holiday, sales of laptops increased more than others – twice as much, and on the eve of International Women's Day – smart watches (+70%). At the same time, men were looking for gifts by March 8 more often than women by February 23. Such conclusions were made by MegaFon specialists based on sales data from the online store and the combined retail network of MegaFon and Yota.

In the Krasnoyarsk Territory, millennials (35-44 years old) were most actively looking for gifts for gender holidays – this age group accounts for 38% of all gifts purchased. Moreover, men prepared for February 23 and March 8 with more enthusiasm than women – 56% versus 44%. In the region, smartphones traditionally remain the most popular gadgets: in the pre-holiday weeks they accounted for 80%. According to statistics, on the eve of Defender of the Fatherland Day, sales of Xiaomi increased, and before International Women's Day, people bought Realme more often. Also
Krasnoyarsk residents purchased insurance, wireless headsets, headphones and chargers as gifts.

This year, men were more likely to receive laptops as gifts—their sales in February doubled compared to January. In the week before March 8, smartwatches were purchased more actively than in the previous week (+70%). In addition, wireless headphones (+22%) and
smart speakers (+19%).

Tablets and power banks have traditionally proven to be in demand: before February 23, their sales increased by 22% and 20%, respectively, and on the eve of March 8 – by 27% and 28%.

Visitors to the MegaFon online store did not always prepare for the holidays in advance: the largest number of orders in February fell on February 18 and 22, and in March on March 6 and 7. Most often, gifts were sought at the height of the working day: most orders in the pre-holiday weeks were placed from 12 to 15 o'clock in the afternoon.

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