OLX data shows that at the beginning of the year, Poles started looking for home fitness equipment en masse. In January, the number of active users in this category increased by 30%. compared to December – we read in the company's analysis.
The trend is even more visible in engagement – during the same period, the number of interactions with ads (e.g. replies or revealing a phone number) increased by approximately 20%. – say company representatives.
At the same time, year-on-year, the Fitness category recorded 25 percent growth on the platform.
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Fitness boom. New Year's resolutions and a cold winter among the reasons
The exceptionally cold winter also contributed to the popularity of home fitness equipment, and bicycles and treadmills were the most popular, we read in the analysis.
Data show that the popularity of New Year's resolutions related to sports is also growing among Poles from year to year. As much as 39 percent respondents in the study by Huawei CBG Polska and SW Research plan to increase their physical activity in 2026. That's 5 percent. more compared to the previous year1. The most frequently chosen forms of exercise remain the simplest ones and those that do not require any special preparation – walking was chosen by 73%. respondents, cycling 54 percent , and running 29 percent.
Look: Investing at the forefront. These are Poles' New Year's resolutions
“Poles' declarations are reflected in our data. We see that in January 2026, interest in treadmills increased significantly – the number of searches for them was over 30% higher than a year earlier. At the same time, exercise bikes still dominate in terms of the total number of searches – in the first month of the year, over 3,000 of them were recorded. Dumbbells and exercise benches are also popular. Our data shows that New Year's resolutions have an increasing impact on Poles' purchasing decisions, although this year the exceptionally cold winter also contributed significantly to the increased interest in physical activity at home. – comments Kamil Szabłowski, PR & Communication Manager OLX.
Poles' New Year's resolutions (Huawei research)
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Huawei Poland
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