Since then, he went to Lourdes every year, even taking the company's managers with him, because he believed that it was there that he met the real “Boss” of his company.
Who created the success of Ferrero Rocher?
What did Michele Ferrero do every year in Lourdes?
What does the name Ferrero Rocher mean?
What did Ferrero do after the Lourdes floods?
The name of the iconic Ferrero Rocher sweets is not accidental – in French, “rocher” means rock, exactly the same rock cave, Rocher de Massabielle, where Our Lady appeared to Saint Bernadette.
Ferrero Rocher. Sweet rock-like balls
Each golden ball covered with uneven nuts is supposed to discreetly resemble this wonderful rock. Michele placed a statue of Our Lady of Lourdes in each of its fourteen production plants around the world. Another Ferrero product, Raffaello, was named after the archangel Raphael. At the company's 50th anniversary celebration, he said the words that became his motto. – We owe Ferrero's success to Our Lady of Lourdes, without Her we can do very little – he said.
After floods destroyed part of the sanctuary, he generously supported its reconstruction, and this promise was continued by his children after his death in 2015. Ferrero transformed an ordinary, family-owned confectionery into the third largest chocolate manufacturer in the world.
