This is how the famous chain from the Netherlands is growing. The company presents the results
The non-food discount chain Action closed 2025 with net sales of EUR 16 billion, an increase of 16.1%. compared to 2024 – we read in the announcement.
“The increase in sales was driven by continued customer growth – an average of 21.6 million customers shopped at Action every week in 2025, up from 18.7 million in 2024.” — the network also reports.
The rest of the article below the video:
During the year, a total of 384 stores were opened under the Action brand, achieving the goal of opening at least one store a day on average. The company ended last year with 3,302 stores in 14 countries. In 2025, three new distribution centers were also opened.
As we also read in the announcement, last year the company created over 4.5 thousand jobs – and currently employs just over 82,000. people.
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Action enters new countries
The company also says that next year it wants to “meet growing customer demand by opening more stores than last year.” Debuts in new countries are also planned – in Croatia and Slovenia. Last year, the company debuted in Switzerland and Romania (eight stores were opened in the former country, six in the latter).
“Due to rising costs and economic uncertainty, many families rely on us to purchase everyday products. Others simply do not want to spend more than necessary. This is evidenced by the constant increase in the number of our customers,” says the CEO of the Hajir Hajji chain.
Action is a non-food discount store that serves over 21 million customers every week in over 3.3 thousand stores. stores in 14 European countries.
See also: A chain from the Netherlands is conquering Poland. We ask her boss about her next plans [WYWIAD]
