As reported by Reuters, the source of the investigation is the company's controversial diversity policy (DEI). Activities that were supposed to increase the representation of minority groups, in this case, were supposed to lead to favoring selected groups at the expense of others.
The key point of contention is Nike's refusal to provide full personnel records. According to the EEOC, the company did not provide detailed data on the racial and ethnic makeup of its workforce. Investigators also demand lists of employees qualified for internal mentoring and development programs.
As part of these programs, selected employees receive additional support – for example, care from more experienced colleagues, training or accelerated promotion paths. This is intended to develop competences and prepare employees to take on more responsible functions.
Nike under investigation. There were allegations of discrimination against white employees
The commission is investigating reports that Nike allegedly discriminated against white employees, including by disproportionately laying them off.
The EEOC emphasizes that obtaining the missing information is necessary to determine whether a company's human resources policies violated applicable federal law.
— The investigation comes at a difficult time for Nike. The world's largest sportswear maker is trying to regain its footing after strategic mistakes in recent years led to a long-term decline in sales. Management is working to eliminate backlogs, accelerate product development and focus on sports and athletes, the New York Times explained.
According to American media, Nike representatives are refraining from commenting for now.
