“Melania,” Amazon's documentary about Melania Trump, earned $7 million. in US cinemas on its opening weekend. Is that a lot?
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“Melania” recorded the highest opening score for a non-musical documentary in over a decade, writes CNBC. According to Box Office Pro forecasts, the film was originally expected to earn between $2 million and $5 million.
Meanwhile, revenue of $7 million. broke the decade record for a documentary film set in 2023 by the film “After Death” by Angel Studios (revenue was $5 million).
Documentary films are not typically the main driver of box office sales — most releases over the past 10 years grossed well under $5 million and grossed between $10 million and $20 million worldwide, according to Comscore data.
See also: Here is the new official portrait of Melania Trump. “Contrary to the traditional role of first lady”
“Melania” cost a fortune
Despite the unexpected turnout in theaters, the film is still a long way from recouping the money Amazon reportedly spent on it, including $40 million for rights and $35 million in sales. for marketing.
Michael Moore's “Fahrenheit 9/11” holds the record for a political documentary with an opening gross of $23.9 million. The film, which debuted in 2004, also holds the record for the largest domestic gross for a political documentary, with $119 million.
See also: Hidden details in the new official portrait of the US first lady
Tickets for “Melania”. Who is most likely to buy?
“The documentary reveals the inside story of Melania Trump's return to the White House in the days leading up to the 2025 presidential inauguration.” – we read on the website filmweb.pl.
“Melania” is very popular among conservative women from the southern USA – writes the American “Forbes”. According to data from the “Hollywood Reporter”, women over 55 years of age accounted for 72%. buying tickets on the day of the premiere.
Additionally, according to EntTelligence data, theaters in rural areas of the US accounted for 46 percent. total box office revenues. Typically, cinemas operating in areas with a population of less than 500,000 inhabitants, generate about 30 percent cinema ticket sales. EntTelligence estimates that the film was watched by 600,000 people over the weekend. moviegoers.
Source: CNBC, Forbes
