Krasnoyarsk zoomers fell in love with beautiful and memorable numbers

Memorable numbers are still in demand among Russians, and the service is most actively gaining popularity among young people under 25 years old. This trend was discovered by MegaFon analysts after studying statistics on sales of beautiful rooms over the past year.

In 2025, zoomers began to buy numbers with simple and symbolic combinations of numbers 11% more often. The second and third places in terms of growth in the dynamics of purchasing the service are occupied by the older generation – subscribers 45-54 years old and 55-64 years old, respectively.

But millennials aged 35 to 44 make up the “core” of users – as in the previous year, they accounted for more than a third of the owners of beautiful rooms (38%). Next come clients 45-54 years old (22%) and young people 25-34 years old (15%).

The service is more often chosen by men—68% of them are among owners of unique numbers; however, over the past year, women have begun to pay more attention to it. The main fans of beautiful rooms live in the Moscow region, St. Petersburg and the Leningrad region, Samara and the Samara region, the Republics of Dagestan and Bashkortostan. The top 10 territories also included the Rostov and Sverdlovsk regions, the Chechen Republic, the Khanty-Mansiysk Autonomous Okrug – Ugra and the Krasnodar Territory.

In Siberia, the rating of lovers of beautiful “numbers” is headed by Krasnoyarsk residents. Together with them, the top three included residents of the Novosibirsk and Kemerovo regions. Behind them are subscribers of the Irkutsk region and Altai Territory. Moderate interest in unique combinations was shown by users of the Tomsk region, the Republic of Khakassia, the Omsk region and the Republic of Tyva. And the residents of the Altai Republic demonstrated the least interest in this direction.

Subscribers' desire for “expensive metals” has also increased: the most growing categories of numbers are “Gold”, where three identical digits can appear in a row, and “Platinum”, where four digits are repeated in a row. At the same time, the largest share of beautiful numbers in the hands of clients are “Bronze”.

You can purchase a memorable number on the MegaFon website and in the stores of the combined retail network of MegaFon and Yota. The cost of beautiful numbers starts from 1,000 rubles; you can choose them by specifying your favorite number, a beautiful “tail” (the last four digits of the number) or find one similar to your previous number. Customers are increasingly choosing a beautiful number in the MegaFon application after purchasing a SIM card: the share of purchasing numbers in this way in MegaFon has reached 25%.

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