Heinz, the global giant in the production of spices, launches the Heinz Dipper – the first French fries box built-in ketchup compartmentdesigned for convenient dipping of fries while traveling. The limited premiere of this solution is intended to be used as… test before possible wider implementation of the product.
The company emphasizes that the inspiration to create Heinz Dipper was the desire to solve everyday problems faced by ketchup lovers. In a press release, Heinz noted that consumers often have difficulty using sauce pouches while driving or squeezing ketchup directly onto individual french fries, making it difficult to enjoy their favorite flavor combination while on the go.
New Heinz box with ketchup compartment. Where can you find them?
Nina Patel, vice president of the global Heinz brand at Kraft Heinz, explained that the goal of the project was to redesign the classic French fry box to better meet the needs of customers around the world. Patel emphasized that as the number of meals eaten away from home increasesHeinz Dipper is an innovative and practical solution that allows the brand to be closer to its recipients in their everyday lives.
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Currently, Heinz Dipper is available in six cities in the United States. The new product can be found, among others, at select Fat Sal's Delis locations in Los Angeles, Devil Dawgs in the Chicago area, as well as Pat's King of Steaks in Philadelphia and Lucky's Hot Chicken in Dallas, Texas.
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Heinz Dipper also appeared in single venues in six other countries, including Canada, Brazil, Mexico and Kuwait. In Europe, the innovative packaging can be tested at the Bullguer burger restaurant in Lisbon and in What's Beef in Dusseldorf, Germany.
The company also announces that Heinz Dipper products will also be available in other countries in the future, such as China, Italy, Thailand and the Philippines.
