Google introduces personalized ads in online shopping tools based on artificial intelligence
Online advertising (photo source W Yossingkum, Dreamstime.com)
Google is introducing new forms of personalized advertising to its AI-powered shopping tools as the company tries to cash in on the hundreds of millions of people who use its chatbot for free
Google also wants to gain market share over rival OpenAI.
Advertisers will be able to present exclusive offers to buyers who are ready to purchase a product through Google's AI mode, based on the Gemini model, the company announced, as cited by the Financial Times.
The move is a clear indication that Google wants to gain an edge in the race to monetize the most popular chatbots, as the company tries to capitalize on the success of its latest large-scale language model – Gemini 3 – which has regained ground over OpenAI's GPT-5.
The initiative also represents a move away from the traditional model of “sponsored” ads displayed in search results, a segment that generates tens of billions of dollars for the company but is threatened by the rise of chatbots.
“It's a new concept that goes beyond our traditional online search ad model,” says Vidhya Srinivasan, vice president of Google Ads and Commerce.
Google's AI will decide when to show an offer based on users' buying behavior and how likely they are to purchase a particular product.
AI companies like OpenAI, Microsoft, and Perplexity have released e-commerce features in their chatbots over the past year, looking for new ways to generate revenue from AI products that are wildly popular but are developed at huge costs.
Photo source: Dreamstime.com
