December 29 16:50
The Krasnoyarsk Regional Museum of Local Lore has collected an archival selection of New Year's advertisements from newspapers of the Yenisei province of the early 20th century.
In pre-revolutionary Krasnoyarsk, gifts and food for the table were purchased from local merchants, who brought goods from the Irbit fair or ordered from the capitals. They often traded right in their own houses: the shop was on the first floor, the living rooms were on the second.
Fierce competition forced merchants to actively advertise. The streets were filled with signs and the newspapers with advertisements. Thus, on the pages of the newspapers “Krasnoyarets” and “Yeniseiskaya Mysl” the townspeople were offered to buy everything for the holiday.
Among the advertisements there is evidence of the sale of dangerous radium-based cosmetics. At the beginning of the last century, the radioactive element was considered a fashionable ingredient. The advertisement promised that the skin would “glow” after such soap or water. As noted in the museum, this harmful fashion has reached Siberia.
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Related links:
- Krasnoyarsk residents were shown what Theater Square looked like more than a century ago
- “The people and animals who lived on the mountain died”: traces of an ancient cosmic catastrophe were found in Krasnoyarsk
