Not books or cosmetics at all. This gift ends up under the Christmas tree most often [TYLKO U NAS]

Ashley Davis21/12/2025

0 75 2 minutes read

Christmas is just a few days away, and some people still have the most important thing ahead of them, which is buying gifts for their loved ones.

In the study conducted by the BLIX Group and UCE RESEARCH and published in Business Insider We asked Poles what they most often choose as a Christmas gift and how much they intend to spend on it.

Compared to last year, we have a lot of changes. Not only in terms of planned expenses, but also in terms of the product category that we give as a gift most often.

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This is the most popular Christmas gift

In the Christmas game for the gift podium, they win unquestionably toys. As much as 63 percent respondents plan to give them to their loved ones, which also shows that we most often want to please children. They took second place cosmetics (54.7%).

This is a big change compared to last year. Back then, cosmetics outclassed the competition. In 2024, 61.6% of people chose such a gift. respondents, and just over 56% gave toys to their loved ones. of us.

This year they complete the podium sweets (50.8%). They are also high, like every year perfume (34.5%) i clothes (31.7%).

Contrary to appearances, we choose books as a gift relatively rarely. Only 27.1 percent are planning such a move. of us. They are in further places electronics (18.9%) i jewelry (15%).

The least popular categories are sports, relaxation and car products. We don't often choose video games or handmade gifts.

What do we buy as a gift? Survey results:

Toys – 63.0 percent
Cosmetics – 54.7 percent
Sweets – 50.8 percent
Perfumes – 34.5 percent
Clothing – 31.7 percent
Books – 27.1 percent
Electronics – 18.9 percent
Home goods – 17.3 percent
Jewelry – 15.0 percent
Alcohols – 9.9 percent
Entertainment – 7.9 percent
Handmade gifts (e.g. cake) – 6.2%.
In another category – 5.4 percent.
I don't know / It's hard to say – 5.1 percent
Video games – 5.7 percent
Relaxation – 4.4 percent
Automotive products – 4.9 percent
Sports – 4.0 percent

See also: This is the earnings of the 1%. the richest. The tax office showed hard PIT data [KWOTY]

Poles can afford more

Test done by the BLIX Group and UCE Research exclusively for Business Insider also shows that this year's holidays will be much more generous than 12 months ago.

In short: Poles can afford much more this year and we will see it under the Christmas tree. When asked how much we intend to spend on a single gift, most of us gave the range between PLN 100 and 200. This is a 37.8 percent plan. respondents.

In turn, 35.4 percent Many of us choose a more modest option and buy gifts for PLN 50-100.

A year ago the situation was completely different. 40.5% declared spending PLN 50-100, and only 32% planned to spend between PLN 100-200. of us. The change compared to last year's holidays is therefore noticeable.

1.9% of people intend to give very expensive gifts (worth more than PLN 500). of us, and symbolic gifts (up to PLN 50) – 7.4 percent. In the latter case, it is a decrease compared to last year.