The X5 “Help out” fund will support families with children in need on the eve of the New Year / Society news of Krasnoyarsk and the Krasnoyarsk Territory / Newslab.Ru

The X5 Charitable Foundation “Help” together with the “First Movement” is organizing the “Holiday on the Table” campaign. It will take place from November 20 to December 31, 2025.

An initiative to support low-income large families will allow them to purchase food for the New Year's table. The event is held as part of the all-Russian charity “Wish Tree”. Siberians can also join it.

You can take part in the promotion on the official website holidaynastol.rf. The platform allows you to make a one-time donation or pay the full cost of a food certificate. Commercial organizations, government agencies and individuals are invited to participate. Using the funds raised during the campaign, the foundation will purchase and give certificates worth 5,000 rubles to recipients for the purchase of products.

To attract attention to the campaign, the “Veruchem” Foundation prepared a New Year’s video created using neural networks. This decision allowed us to optimize costs, and the savings will be used to purchase additional certificates. The organizers will add 600 certificates of the same denomination to the funds raised.

“For me, the New Year is the most homely holiday,” noted Anna Skorobogatova, president of the Help Out Foundation. “It always starts with a live Christmas tree, which we decorate together with the children. I love to tell them the stories of toys that my great-grandmother carefully kept, that my mother made, or that I brought from various trips myself. They unite generations and fill the house with warmth and comfort – just like the festive table at which the whole family gathers. Not all parents have this opportunity. This year, each of you can become Santa Claus and fulfill someone’s very simple and important wish – to organize a New Year’s holiday for children from low-income large families. Let the magic of the New Year and Christmas come to every home!”

Families who need support leave applications on the specialized portal elkazhelanii.rf. The head of the “Wish Tree” campaign, Timur Safin, commented: “The atmosphere of a real holiday is born at the table with homemade treats and a feeling of comfort. We wanted to make this feeling of warmth accessible to everyone. However, we know that not everyone has the opportunity to prepare the holiday table the way they would like, so the idea of ​​the “Holiday on the Table” campaign was born, helping to celebrate the holiday in a cozy family atmosphere.”

Last year, the initiative has already helped many families. Participant Marina Kuksina shared her impressions: “Thanks to the “Holiday on the Table” campaign last year, we were able to warmly and joyfully celebrate the New Year, gathering our entire large family at the festive table and preparing our favorite dishes. We set the table with oven-baked meat, our favorite “Ladybug” appetizer, which the children adore, and the classic Olivier salad, the main decoration of the holiday. According to family tradition, we decorated the table with a salad in the shape of a snake – a symbol of the past year.”

The fundraising will last until December 25, and the results will be summed up in January 2026.

Social advertising. Charitable Foundation “Help”. erid: 2Vfnxx5b1NH

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