November 20 10:00
The summer season became the busiest for virtual secretaries: most often they answered incoming calls instead of number owners during this period.
These are the results of an analysis of the work of the virtual secretary Eva from MegaFon in January-October of this year.
Virtual secretaries are becoming increasingly in demand among Russians. So, in the second quarter of this year, Eva the secretary answered calls 11.5% more often, and in the third – 13% more often than in the first. Since the beginning of the year, the figure has increased by 22%, and subscribers have become 10% more active in connecting to a secretary during this period.
At the same time, the summer months became the most “chatty”: the secretary of each subscriber received incoming calls in the summer 12% more often than in other months of the year, and August became a record holder – Eva answered calls 16% more often. This can probably be explained by the holiday season, when subscribers avoid telephone communication, especially on work matters.
On average, for each subscriber who has connected a virtual secretary, there are 44 calls per month. The service is most often activated by men (53%), the majority of users are over 35 years old. The most popular secretary characters are the base image of Eva, as well as Max and Eva Trendy.
The main users of the service live in Moscow and the region, St. Petersburg and the Leningrad region, the Samara region, the Republic of Bashkortostan and the Krasnodar region.
The voice assistant Eva was launched in July 2021. In addition to answering the call instead of the subscriber, it indicates the category of the caller, notifies about an attempt to connect to a paid subscription, and also blocks unwanted calls. The client can choose which character will answer callers, as well as which categories of calls he does not want to receive.
Among the options available are recording Eve’s conversation with her interlocutor, sending the recording to the chatbot and transcribing it. Since the beginning of the year, Eva has blocked 250 million spam calls.
In January, MegaFon introduced a new Eva function, “Protection of Loved Ones,” which forcibly terminates fraudulent calls during a conversation and informs relatives about such dialing attempts. Since the beginning of the year, the number of organizers of the “Protection of Loved Ones” service has increased 21 times.
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