“Our campaigns are inspired by true stories”

— Our campaigns are always inspired by real stories, real people – our seniors. Today, the Association provides care and support to over a thousand people. Each of these people has an individual story, an individual life scenario and you can, or even simply need to, draw inspiration from them, said Joanna Mielczarek, operational director of the Little Brothers of the Poor Association, during the Effie Awards gala. The association's advertisement won in the Non-Profit, Public & Political Service category.