Kaufland Romania joins the Romanian Tennis Federation and launches “Servește Inspirație” – a platform that connects career, sport and performance

Kaufland Romania announces the partnership with Romanian Tennis Federationthrough which he supports the athletes who represent Romania at Billie Jean King Cupthe most important international women's team tennis competition. The collaboration marks the launch of “Serve Inspiration“, o career platform through which Kaufland connects the world of sport with the professional world, inspired by common benchmarks such as: performance, discipline, balance and team spirit. The initiative brings together projects through which the company supports sport, performance and stories that inspire action.

The platform will include the stories of the athletes representing Romania at the Billie Jean King Cup, part of Kaufland's collaboration with the Romanian Tennis Federation, and offers an authentic perspective on performance and team spirit. It brings to the fore the feminine force as a source of inspiration and growth, present on the field, in career and in everyday life. In the future, “Serve Inspiration” will grow by including other projects and stories from sports and initiatives supported by Kaufland, continuing to promote real examples of courage and determination.

“Inspiration starts with a simple gesture: the courage to play. Women in sports and careers prove every day that poise, determination and confidence can change the pace of a game and the direction of a career. Through this partnership, we want to make visible the energy that gives meaning to performance.” – Esther AnghelescuDirector of Recruitment and Employer Branding, Kaufland Romania

By collaborating with the Romanian Tennis Federation, Kaufland reaffirms its commitment to support sport as a form of education and development, a space where discipline, perseverance and team spirit turn into valuable skills, useful both in life and in career. The company thus continues a solid tradition of involvement in initiatives that promote collaboration and performance, including partnerships with the Romanian Rugby Federation, the Romanian Rowing Federation, the Kaufland–BRD Wheelchair Tennis Open, the Romanian Wheelchair Basketball Cup and many others.

“Servește Inspirație” aims to become, in the long term, a space where sports performance meets career performance. Beyond tennis, the company will continue to bring to the fore stories and examples that speak of ambition, collaboration and passion, regardless of field, age or gender.

Article supported by Kaufland Romania