November 11 11:11
According to VTB, the demand of small and medium-sized businesses for accounting services in 2025 increased by 60%. Entrepreneurs are actively switching to automated solutions and outsourcing amid changes in tax regulation and increased accounting requirements.
The bank's research showed how business expectations from an accountant are changing – he is becoming a strategic partner in financial planning and optimization of business processes. Bank experts analyzed more than 12 thousand requests to specialists of the VTB digital accounting service for business in 2025 and identified the most frequent of them (60% of the entire array of requests).
The most in demand was assistance in organizing the acceptance of payments using QR codes. This operation is not formally included in the professional expertise of accountants, but businesses actively involve specialists in setting up payments, integrating with the cash register, and correctly reflecting such operations in accounting.
In second place are questions that can be combined into the category “accounting educational program” for beginners. They include familiarization with the reporting calendar, business rules and working with the personal account of an individual entrepreneur on the website of the Federal Tax Service.
In third place is the full cycle of labor law. Business is interested in everything that concerns employees – from the basic concepts of labor law and hiring economics to the calculation of taxes and deadlines for submitting personnel reports.
Accounting regularly faces questions about tax changes, primarily regarding VAT. These appeals are in fourth place in popularity. Proactive information closes the top five. Entrepreneurs want to know in advance exactly what taxes and contributions to pay, as well as what reports to submit to regulatory authorities. Most requests occur in April – June, when the calendar peak of tax reporting occurs.
“The results of a study of requests in our accounting service for business indicate a transformation in the role of an accountant. Today, this is not just a performer, but a strategic business partner who must have broad knowledge that goes beyond classical accounting. Demand has shifted towards training, proactive consulting and assistance in the digitalization of business processes, including those related to banking operations. The ability to simply explain complex things and build a clear schedule of obligations for the client, as well as the willingness to expand the area of responsibility become key competencies,” said Spartak Solonin, head of the corporate digital business department, senior vice president of the bank.
