LIVE TEXT Black Friday 2025 Between recession and discounts, Romanians keep their appetite for shopping, despite negative economic signals
Black Friday has reached its 15th edition in Romania, and today is again an exceptional day, the moment with the most online shopping of the whole year. Although the economy shows signs of fatigue, inflation remains above the European average and more and more companies are talking about layoffs, Romanians' appetite for shopping remains high.
- As every year, HotNews.ro transmits LIVE TEXT the most important events of the day.
We love online shopping, fast deliveries, installment payments and the idea of a “good deal”, even in a difficult economic context. Black Friday becomes, year after year, not only a day of discounts, but also one of contrasts – between declared prudence and real growing consumption.
From TVs and phones, to holidays and even cars, Black Friday is undeniably an anticipated event that marks the start of the winter season in online commerce.
Black Friday 2025 is scheduled for November 7, the earliest date yet, three weeks ahead of the US version. In the first Romanian editions, 2011 and 2012, the discount day was after November 20, but eMAG constantly pushed the time so that the products could be delivered until the mini-holiday of December 1.
Several online stores said they expect new sales records, and the company that created this phenomenon in Romania expects sales of 940 million lei, compared to 896 million last year.
Even though purchasing power has declined, Black Friday remains an emotionally charged day: an occasion for satisfaction, a “little treat” in a year marked by political scandals and controversial economic measures.
Retailers expect new records: millions of products sold, thousands of orders per minute and more and more interest-free installment payments. There will be a record share of card payments and more and more parcels will arrive at easybox and will no longer be delivered by couriers to the door.
Black Friday is a special day because people who generally declare themselves cautious and frugal are willing to spend a lot and have a high appetite for consumption on this day.
eMAG Black Friday
eMAG holds Black Friday on November 7th, the average discounts are around 35-40% and the biggest are 90%. The company promises that 1.5 million products have the lowest price of the year, and the total number of offers is 2.2 million.
The number of products has increased from last year, so there will be 600,000 small appliances, 120,000 TVs and 400,000 smartphones and accessories.
As in past editions, there will also be special products on offer, such as gold bars or pork. For Black Friday 2025, the company announces several firsts: electricity subscriptions, tickets to festivals, but also official equipment of some Romanian football teams.
Also on Black Friday, eMAG is also organizing a raffle: those who buy at least 150 lei can spin a virtual wheel, and the total prizes promised are 2 million lei.
All packages are estimated to be delivered by November 22nd.
Altex Black Friday 2025
The retailer has one of the longest Black Friday campaigns among major companies: 21 days. The company has 135 stores in the country.
Altex, Media Galaxy and Brico Depot started the second stage of the Black Friday campaign on Thursday, which will last until November 12. The companies promise “up to 50% off hundreds of thousands of items.”
Altex ran the first stage of Black Friday 2025 starting on October 30, and for the stage that ends on November 12, it promises “promotions on hundreds of thousands of items, from phones, laptops and smart TVs, to large and small appliances, cosmetics, toys, furniture, tires and scooters”. A third stage of promotions will be between October 13 and 19.
Flanco Black Friday 2025
Flanco is the champion for the length of the Black Friday campaign, with a total of 38 days, which is almost six weeks. It started on October 24th and will end on November 30th. Flanco has 162 stores in the country.
There are discounts on televisions that start from 300 lei and can exceed 2,500 lei on the most expensive models, and on smartphones there are discounts from 200 lei, but they can also reach over 2,000 lei, even for top models.
Fashion Days Black Friday 2025
Fashion Days started its Black Friday campaign on October 31st and will end on November 9th. The company announced the results for the first three days, when more than 200,000 orders were placed. Fashion Days promises discounts of up to 90%.
In the first three days of Black Friday 2025, more than 550,000 products were ordered, in a total of 230,000 orders placed on Fashion Days in Romania, Bulgaria and Hungary.
The average value of the shopping basket was 530 lei (VAT included). The data shows a 13% increase in the number of products per order compared to the previous year, say Fashion Days.
Fashion Days promises boots from 99 lei, jeans from 59 lei, jackets from 79 lei, hoodies from 49 lei and sweaters from 39 lei.
Evomag Black Friday
The Evomag online store started the campaign on October 24th and will end it on November 9th. The 17 days were divided into three stages, and the last one has three days: the interval November 7-9.
Compared to last year, Evomag promises double stocks and “up to 70% off tens of thousands of products”. The biggest discounts are on appliances, TVs, mobile phones and laptops.
The company is counting on an increase of up to 15% in the Black Friday 2025 campaign compared to last year.
PC Garage Black Friday 2025
The largest online gaming store organizes Black Friday on November 7, the same day as eMAG. The company also gave some examples of discounts. On monitors, the promised discounts are between 12% and 30%. There are discounts of 900 lei on laptops, and discounts between 9% and 26% on video cards.
