How often do you replace the smartphone? More and more people remain with the same model for over three years

The life cycle of smartphones in Poland is clearly extended. Already 35 percent Poles use their smartphones for over two years – according to the Smart Barometer study developed by IQS for Bolttech. At the same time, however, a large number of people would like to replace smartphones more often, even every year. Therefore, the direction of market development can be flexible models of use, such as rent.

Almost three quarters of smartphone users (73 percent) use one device on a daily basis, 28 percent Uses two or more. Smartphones with the Android operating system (86 %) are most often chosen, and 12 percent Poles use smartphones with iOS.

– One -third of Poles declare that their phone is worth more than 1 thousand. PLN, all the rest declares that less, which means that most Poles use slightly cheaper smartphones, and flagships, although very desirable, are still a small percentage of these phones that Poles buy – says Newseria Przemysław Kuraczyk, the Business Development Director at IQS.

The Smart Barometer test indicates that among the most popular accessories integrated with smartphones are wireless headphones (55 %). Already 43 percent He integrates his phone with the TV – in 2022 it did only 1 percent. respondents. Similar growth dynamics can be seen in the case of smartphones integration with car systems (32 percent at 1 % three years ago).

– Smartphones perform an increasingly important function in our lives, we integrate them with many devices that we use every day, but we also see that we are more and more willing to combine a smartphone even with a TV or a car. We also observe that the smartphone plays the role of an entertainment center in our lives and the difference between the previous edition of the study and the current one is very large – emphasizes Anna Kozłowska -Pietraszko, marketing and strategy director at Bolttech.

Smartphone users still rarely decide on additional security support services. The most frequently chosen service is the protection of equipment against damage (20 %), an additional warranty in the event of a failure (15 %) and an anti -virus program (6 %). Over half of users (64 percent) do not use any additional services.

– When asked what services they would most often buy, they declare that these are the protection services against damage, but also the possibility of selling an old device in the case of buying a new one – adds Anna Kozłowska -Pietraszko.

Although most Poles do not protect their smartphone, C.The life of the average device is clearly extended. Most often, the smartphone is less than 1.5 years old, but the percentage of consumers is growing, who remain with the same model for over three years – in 2022 it was 9, and today 16 percent. The rising prices of devices incline to longer use of our models, and we make the decision to replace not so much due to the attractive offer (17 %) or the premiere of the new model (4 percent), but due to the failure (47 percent) or a decrease in battery performance (44 %).

– Poles most often mention smartphones because of their condition. In the first place there is a matter of failure, in the second issue of battery condition and we have a large increase compared to the previous edition of the study. In third place there are damage issues. If the device is destroyed, which prevents it from using it, instead of repairing, we often decide to replace it – explains the marketing and strategy director at Bolttech.

Although consumers are making more and more conscious purchasing decisions, most of them would like to exchange a smartphone more often.

– a total of 60 percent respondents would like to exchange it every two years or more often, which means that there is potential on the market for companies that will find a way, such as these smartphones that can be beyond the financial reach of Poles today, make available at a better price or other form to meet this need. You can see the difference between how Poles often actually mention their smartphones, and between how often they would like to do it – notes Przemysław Kuraczyk.

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