MedLife launches “You feel better” – the new 360° communication platform. Nadia Comăneci joins MedLife as a campaign ambassador
MedLife, the largest network of private medical services in Romania, launches “Te sisi mai bine” – the new 360° communication platform, which talks about well-being, balance and the joy of doing what you love.
“Feeling Better” captures genuine people in the midst of their passions and highlights how health allows them to continue doing what they love. The campaign brings to the forefront a clear insight: the healthy lifestyle is hard to achieve, with time, effort and discipline, and MedLife is the partner that helps people achieve the desired state of well-being.
Below the message:
“You feel good when you do what you love. And when you know that good doctors are taking care of you, you feel even better.”
the campaign conveys that health is not just the absence of disease, but vitality, energy, zest for life and the freedom to follow your passions.
Wherever you are, you feel better
The campaign captures the genuine joy of people doing what they love – whether it's running, painting, building or spending time in nature. It speaks to the balance, energy and well-being you have when your health supports you to follow your passions.
Sometimes long hours dedicated to hobbies or passion taken to the extreme can bring minor injuries or health problems. That's where MedLife comes in: exceptional doctors and leading medical technology help people get back to what they love as quickly as possible.
“Health is not just the absence of disease, but the energy, vitality and well-being that allow us to live beautifully and pursue our passions. At MedLife, we offer people full support to feel good every day – through the largest network of private medical services in Romania, over 5,000 specialist doctors, top technologies and customized packages. That way, everyone can focus on what really matters – their passions, energy and wellness – knowing they can count on MedLife for support and comprehensive care, from prevention to recovery.”
– Monica De Romeo, Marketing Director of the MedLife Group
How “Feel Better” Comes to Life
The centerpiece of the campaign is a series of four TV runs, built to the soundtrack of Queen's 'Don't Stop Me Now'. They bring the campaign message to life through stories that capture people's passion, energy and freedom to do what they love. The campaign is extended through online videos and dedicated content on the main digital platforms and social networks, being also supported by outdoor advertising and collaborations with influencers, so that the “Feel better” experience is present wherever people live their passions.
“The desire to “feel better” is human, normal, and the relationship between this phrase and health is very close: to do what you like, you must first of all be healthy. And when you have both, only then do you really feel good. The campaign aims to include the medical act in people's lifestyle, as something natural. To bring them closer to MedLife and encourage them to live a full life, both through the message and through a positive, light-hearted tone of voice.”
– Mihai Fetcu, Creative Director, Cohn & Jansen
Nadia Comăneci, ambassador of well-being
The campaign is supported by Nadia Comăneci, a symbol of Romanian excellence, who joins MedLife as an ambassador and long-term partner.
“Health gives us the freedom to do what we love and enjoy every day. Energy and well-being are essential to following your passions, and MedLife shows people that taking care of your health is not just about prevention, but a way to live joyfully. It's a message I truly believe in and I'm glad to be able to share it with MedLife.” – Nadia Comaneci
MedLife's collaboration with Nadia Comăneci will continue in 2026, in the context of the 50th anniversary of the first perfect 10 in Montreal. It will highlight the shared values of excellence and rigor and include a series of actions dedicated to promoting a healthy and active lifestyle.
The new campaign continues MedLife's mission to inspire Romanians to take care of their health and enjoy life. Along with the platform launched in the spring, Health is a pleasure, the two initiatives demonstrate MedLife's commitment to supporting an active and balanced lifestyle, so that health and well-being are part of Romanians' every day.
The teams behind the project
From MedLife:
Monica De Romeo – Head Of Marketing
Ioana Tufă – Brand Manager
Mihnea Brașoveanu – Digital Marketing Specialist
Costin Martin – Digital Marketing Specialist
Ina Ilie – Head of Brand & Communications
Gabriela Dragnea – PR Specialist
Ilinca Marin – PR Specialist
Irina Nazat – PR Specialist
Flori El Masri – PR Consultant
Alexandru Stanciu – PR Specialist
From Cohn & Jansen Creative Network:
Mihai Fetcu – Creative Director
Laura Leonte – Group Creative Director
Diana Crasmariu – CEO
Miruna Baias – (former) Head of Strategy
Octavian Budai – Senior Art Director
Andrei “Harald” Ignat – Senior Copywriter
Arina Stoenica – Client Service Director
Diana Minculescu – Group Account Director
Silvia Fetcu – Account Manager
Ilinca Dumitrecu – AV Producer
Production house: Abis Studio – director Scott Perry
Social media agency: NOMAZI Advertising – Andrei Dragoță, Alexandra Radu, Călin Drob, Iulia Boloca, Adrian Anghel, Andrei Stănișteanu
