5 years by Lidl Plus celebrate with offers, discounts and prizes for customers. You know it's worth it
5 years by Lidl Plus Photo: Lidl Romania
Lidl Romania recognizes and values what really matters in life: the safety, confidence and the possibility to turn your dreams into reality. That is why, on the occasion of the 5th anniversary of Lidl Plus, the first digital loyalty program of the retailer, Lidl launches the campaign “Plus that matters”, bringing customers offers, discounts and prizes. Between September 29 and October 19, the clients and users of the application will enjoy experiences that put in the foreground people, realities and their daily dreams, surprising the moments that make life worth living – with a plus that matters.
“Lidl Plus is the most used application of loyalty of a food retailer from us in the country, according to our last internal analysis and has already proved that it has improved the purchase experience for millions of Romanians. According to a Nielseniq study, customers believe that Lidl Plus offers the best benefits compared to all the other loyalty programs evaluated. It is also the moment when we reiterate our promise to offer quality, sustainable products, at fair prices, along with benefits that make the difference and bring a plus that matters in everyday life. We will continue to simplify the purchase process even more, to develop the Lidl Plus ecosystem and to offer personalized and relevant experiences for the needs of each client ”, said Sabin Fane, Chief Customer and Marketing Officer Lidl Romania.
Anniversary offers
For 5 years, Lidl Plus has been able to make customers to save money, through special offers and weekly promotions for a wide range of products, available in the application. During the anniversary campaign, LIDL Plus customers have special discounts on dozens of products in the weekly catalog: offers for multiple purchases (ie offers 5 at 4 or 5 price of 3), 5 lei discount on selected products and 50% discount on the second piece. In addition, Lidl also offers benefits from partners: Uber racing discounts and Philips personal care products, but also a Discount at General Access + Camping for Electric Castle.
Lidl Plus anniversary contest
In addition, customers have the chance to win spectacular prizes through the 5 year anniversary promotion by Lidl Plus:
- 5 x BMW Series 5
- 10 x anniversary coupons of 1,000 EUR
- 100 x Smart TVs
- 1,000 x vouchers of 100 lei
The mechanism of the contest is simple: for each purchase of at least 70 lei, the customers who scan the LIDL Plus card receive 1 point in the application. At 5 points accumulated, I receive a participation in the competition. The campaign is valid between 29.09 – 19.10.2025.
More details about the anniversary campaign, offers and the contest regulations are available here.
Lidl Plus 5 year anniversary campaign – the plus that matters
Within the new anniversary campaign Lidl Plus – The plus that mattersLidl collaborated for the first time with Horia Tecău and with stars like Chef Florin Dumitrescu and Inna, bringing extra emotion and inspiration to the clients experience.
Lidl Plus, a leading loyalty program in Romania
The Lidl Plus app is a dynamic, interactive and modern platform for customers, which constantly offers them additional benefits, but also services meant to improve their experience in stores. With over 100 million users globally and a constantly increasing number in Romania, Lidl Plus is the loyalty program with the highest use rate in Romania. According to a 2024 ISense Solutions study, the LIDL Plus application ranks 5th in the most used mobile applications in Romania.
The app includes functionalities such as:
- Digital Fidelity Card,
- Access to shopping vouchers history,
- Exclusive promotions and offers from partners,
- Reservations by Click & Pick,
- Modern options such as Lidl Pay, Scan & Go (in certain stores) or e-mobility solutions.
To access the LIDL Plus program, customers need to download the application from Google Play, App Store or Appgalery for free, to create an account and select the favorite Lidl store, after which they can enjoy all the bent and offers offered by it. The Lidl Plus application can be used in all Lidl stores in Romania.
*Study Nielseniq – “Retail Pulse 2025”: Of the 1528 respondents, 31% mentioned the Lidl loyalty card as offering the best benefits compared to all other evaluated loyalty programs. This is the highest association compared to other retailers included and evaluated in the study.
Article supported by Lidl Romania
