Let's start with statistics – on average on vacation this year, according to Provident, we spent about PLN 1761 per person. For comparison, in 2024 it was 1734, and a year earlier PLN 1614. People aged 35-54 allocated the most for rest – About 6,000 PLN and young under 25 years – PLN 5210.
Unfavorable weather and the fact that prices in coastal resorts soared by 14 percent. up compared to the situation from a year ago, they made him The advantage of resting on the Baltic has decreased And the number of tourists spread almost half south and north of the country. By 4 percent In relation to 2024, reservations on the lakes also increased. The overall occupancy, however, was very small – in July: 40-50 percent In gastronomy, revenues fell by an average of 30-50 percent.
Travelist.pl reports that despite the poor season, hoteliers and guesthous owners did not give up raising the prices of accommodation – during this year's holidays you had to pay for them by an average of 4 percent. More, compared to 2024. The most expensive were stays on the Baltic Seawhere a night for two people with food in a hotel with a standard of 4-5 stars or equivalent cost about PLN 760-by 3 percent. up a year to year. In the next place there were objects on the lakes, where for the accommodation for one night you had to pay PLN 720 – a jump of 2 %. In turn, for a room in the mountains you had to pay nearly PLN 670 – an increase of 5 percent. The cheapest accommodation was in cities – about PLN 500 – by 13 percent more than in 2024
According to Travelist.pl, among the most popular coastal directions was dominated by:
- Kołobrzeg,
- Gdańsk,
- Międzyzdroje,
- Mielno and
- Pobierowo.
The most attractive prices of accommodation could be found in Międzyzdroje and Kołobrzeg-about PLN 700-710 per night with food. The most expensive was download with an average price of PLN 765 per night.
Hotel Gołębiewski in Pobierowo under construction
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Przemek Swiderski / East News
As for the mountains, Szklarska Poręba reigned here, but Świeradów-Zdrój, Szczyrk, Wisła and Karpacz were eagerly chosen. The cost of accommodation oscillated around an average of PLN 540 per night, while in Szklarska Poręba you had to pay PLN 650 per night. Interestingly, from year to year – perhaps due to the growing costs – we shorten the length of rest: In 2023, the holiday stay lasted on average 4.1 nights, while in 2025 only 3.9 nights.
Viewpoint Golden View in Szklarska Poręba
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Damian Radziak / Reporter / East News
The most difficult summer for decades
According to experts, iPtourism.pl Summer 2025 will sign up on the pages of the history of Polish tourism as one of the most difficult for decades. July was more like October – rain, wind and chill scared off tourists, and the beaches were empty. It was only August that he brought improvement, but it was only a “drop in the sea of needs”. As a result, all over the coast – from Międzyzdroje to Krynica Morska – Entrepreneurs speak with one voice: it was the worst season they remember.
To confirm, they cite the voices of the owners of guesthouses:
At the beginning of July, I had 80 percent reservations filled, but the guests began to cancel their stays day after day. As a result, the occupancy rate dropped to 30 percent. I've never seen anything like that before
– says Mr. Marek K., owner of the guest house in Międzyzdroje.
A city that usually teeming with life was struggling with empty promenades. Even the stars festival did not download as many tourists as in previous years.
Pier in Międzyzdroje
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Albin Marciniak / East News
Also in Pobierowo, which was at the top of the list of the most visited, there is no reason to delight on this year's season
In July, revenues fell by half compared to last year. People came, asked about prices and … they left. Only in August we managed to make up a bit, but we are still in the downside
– says Mirosław H., owner of a fishing restaurant in the center of the village. He adds that many of his friends running bars and frying shortened the opening hours or even closed the premises because “It wasn't even worth turning on the furnace”.
Anna, director of one of the hotels at the pier in Kołobrzeg: – We had one – and two -day reservations, often made at the last moment. Tourists checked the weather forecast and if the sun promised to come, they came. But Economically, it's a drama for us – cleaning the room costs PLN 150, and renting it for one night brings a little profit – explains Anna.
Our aura is not afraid of foreign tourists
Positive information, however, is that after all, the number of foreign tourists is growing from year to year choosing our country for holiday rest – speech mainly about Germans, the Czech Republic, but also guests from more distant directions, even Scandinavia. – Customers from outside Poland usually plan to relax on the Baltic Sea well in advance, and in addition to swimming in the sea, they also count the hotel infrastructure, SPA or attractions for children – says Hanna Mojsiuk, president of the Northern Chamber of Commerce in Szczecin. – Germany still remain our main tourist client, which appreciates the charm of the Baltic Sea And our hoteliers admit that they have guests who come back every year for a week and this is their July or August routine. The weather less affects tourists from abroad, because they usually know what to expect from a given country and just as you go to Spain for the heat, so to Poland for a cooler vacation – he adds.
Real estate market expert Mirosław Król points out that Each tourist is different – Germans prefer renting hotels and mainly it is in the five -star Baltic departments that you can meet tourists from this country. The Czechs are more likely to rent apartments and organize their own time on the Baltic Sea or in nearby towns. – We notice that The Czech tourist is more mobile, and at the same time more than expensive apartments, he focuses on comfort – admits the expert.
After the sun on vacation to Turkey, Greece and Egypt
We must not forget that also the summer tourism of Poles is not limited to Poland – we have been happy to go on vacation for years where the weather is guaranteed. Türkiye is invariably the most important among foreign destinations – 32.5 percent Travel offices clients, Greece – 17.4 percent and Egypt – 16.9 percent, Tunisia – 8.7 percent, as well as countries such as Spain (6.8 percent), Bulgaria (5.5 percent), Cyprus (3.3 percent), Albania (1.8 percent) and Italy (1.3 percent). Countries such as Albania and Montenegro were alternative, cheaper directions for people looking for reasonable price offers.
The average cost of holidays per person increased little, because by about PLN 50 compared to the previous year, with Travel agencies customers usually chose a high standard of hotels and an all inclusive option. Report of the Polish Chamber of Tourism, prepared on the basis of the data of the largest agents operating on the Polish market – vacation.pl, Travelplanet.pl, Fly.pl and Esky.pl indicates that this year The average booking price oscillated around PLN 9,163, and the average rest time was 7-8 days. Mateusz Jarzębowicz from Travelplanet.pl explains the popularity of Turkey by the fact that this is a direction with a very wide selection of offers. Especially since two new large companies have entered the Polish market, such as Anex Tour and Join Up. Every day, several aircraft fly to this country from almost every Polish airport, which means that travel agencies can adapt a trip to their needs when it comes to the date of vacation.
How is tourism in Poland? The optimism blows from the CSO data, but for the first half of the year
Although summer was not dreamy, as it results from the data of the Central Statistical Office – the first half of this year was successful for the tourism industry. Only in June 2025, 4.2 million people benefited from the offer of accommodation facilitiescompared to 3.76 million in the same month a year earlier. Among them were 813.5 thousand tourists from abroad, which means an increase of nearly 16 percent. compared to June 2024.
Good results can also be seen in semi -annual data. 18.9 million tourists visited Poland from January to June this year2 million more than in the same period last year. At that time, 44.87 million nights were granted, against 41.34 million a year earlier. Foreign guests were responsible for 8.6 million nights, which also means an increase compared to 7.7 million in 2024.
Experts point out that on The popularity of Poland is influenced by the growing accommodation base, the development of tourist infrastructure and the image of the country as a safe and diverse direction in Europe. Shorter but more frequent national trips are becoming more and more popular, and foreign tourists are looking for local experiences – cuisine, tradition and nature.
