As the authors of the study note, Wellness is not only fashion, but a growing priority for consumers around the world. In the United States, expenses for this sector exceed $ 500 billion. annually, and younger generations spend more on Wellness than their older counterparts. This changes the way companies must think about their products and services to meet customer expectations.
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Millennials and generation with Wellness as a daily priority, not occasional activity. In the US, as much as 30 percent Representatives of these groups declare that he cares about his health and well -being more than a year ago. They spend more on modern solutions, such as mindfulness applications, health monitoring devices or vitamin drips. As the authors of the report from McKinsey emphasize, The generation with more focuses on appearance, while millennials focus on mindfulness.
McKinsey research shows that younger generations feel larger gaps in available Wellness solutions, especially in the areas of mental, cognitive and intestines. “Younger consumers feel more stressed and dissatisfied with existing solutions, which opens the field for innovation in these categories” – emphasize the authors of the report.
A generation with values appearance, millennials care about something else. Interesting conclusions from the latest report
While older generations focus on basic products, such as vitamins or painkillers, younger consumers experiment with new technologies and services. They drive the development of such categories as sexual health, skin care or wellness trips. Older consumers, although less open to news, are still an important market segment, especially in aging markets.
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Experts from McKinsey suggest that some shopping habits of younger generations can evolve, but many of their current priorities, such as mental health or Wellness technologies, can become a norm for all age groups. Tourist companies are already adapting their offers, e.g. by organizing a wellness retreat for seniors.
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The McKinsey report distinguishes five Wellness consumer groups: maximalist optimizers, confident enthusiasts, traditional healthists, struggling with health and avoiding wellness. Maximalist optimizers who experiment with new products and technologies, and confident enthusiasts, focused on fitness and healthy eating have the greatest impact on the market.
The most important trends are: functional nutrition, healthy aging, aesthetics, weight management, mindfulness and personal wellness services. The authors of the report emphasize that Companies that want to succeed should invest in the scientific foundations of their products, offer comprehensive solutions and provide real value for consumers.
McKinsey has conducted research on the future of the broadly understood Wellness industry for the fourth time. The study looked at the emerging global trends in the field of health and well -being, which shape consumers' behavior. Focus on six dimensions: health, sleep, nutrition, physical condition, appearance and mindphullness. The concept of wellness has a branch of the economy, which is focused on products and services related to well -being, including industries such as fitness, tourism, beauty and technology.
