The producer of coffee Jacobs, Douwe Egberts, found himself in the fire of criticism from German consumers and the organization Verbraucherzentrale Hamburg, dealing with the protection of consumer rights. Controversy caused Changes in the weight of sachets and the composition of Jacobs 3in1 Classic Sticks.
The Consumer Advice Center in Hamburg (Verbraucheczentrale Hamburg) decided to look at complaints in which the irritable consumers paid attention to the reduction of the content of individual sachets from 18 g to 12 g, as well as an increase in the price of coffee from 2.69 euros (11.48 PLN) to 2.79 euros (11.91 PLN) for the packaging. In the organization's opinion, this change leads to increase in the cost of the product by 56 percent In terms of packet weighing.
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Jacobs under consumer fire. Reduced packaging and higher prices
In response to the allegations, Jacobs Douwe Egberts (JDE) indicated that the reduction of weight was part of her program “Przegowie i Pleasy”. The manufacturer emphasized that the new version of the mixture is less caloric due to the reduction of the sugar content in the product.
However, the analysis carried out by Verbraucherzentrale Hamburg shows that in fact The sugar content has not droppedand even increased from 54 to 56 percent for 100 g of powder. “Similarly, with calorie content, which is higher due to the increased content of hydrogenated coconut fat per 100 g of powder,” said in a statement.
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Verbraucherzentrale Hamburg said that despite the slight increase in the amount of soluble coffee in the mixture, the final The coffee content in a single sachet has been reduced. In the 180 million drink, each sachet now contains only 1.2 g of coffee, instead of earlier 1.44 g, which means a decrease of 17 percent.
Reduction of weight also applies to cappuccino powders. For example, the packaging of Jacobs Cappuccino Choco Milka 500 g remained reduced to 400 g while maintaining the same price – which translates into price increases by 25 percent.
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The representatives of the organization stated directly that they perceive such actions as fraud aimed at increasing the company's income at the expense of consumers. “Consumer advice center in Hamburg believes that this approach is primarily fraud aimed at optimizing profits” – passed in a communication.
