Quality at affordable price: Lidl is on the 1st place in the dairy segment in Romania, according to studies by YouGov®
According to studies conducted by YouGov®, Lidl ranks 1 in the dairy segment in Romania, at the market share in value and in volume (units)*.
Thus, Lidl Romania continues to bring on fresh and varied dairy shelves, offering customers the optimal combination of quality, advantageous price and support for local producers. Own mark of Pilos occupies a central place in this offer, being recognized for the diversity and freshness of its products – from milk and yogurt, to cheese or light desserts.
Pilos means authentic taste and daily freshness, at Lidl prices that respect the budget of each family. In addition, almost 70% of the quantity of fresh milk sold by Lidl in 2024 came from suppliers in Romania, which strengthens the partnership with local producers and supports the local economy. Day by day, Romanians can buy a wide range of dairy products under the Pilos brand, all at advantageous prices. Weekly, Lidl has additional offers and discounts in stores that make Pilos products even more attractive. This week Lidl brings to shops all over the country:
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Pillar cream12% fat, 200 g – 1.79 leiprice reduced by 20% with Lidl Plus
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Pilos cheese Făgăraș5.3% fat, 200 g – 3.49 lei23% discount with Lidl Plus
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Pilos milk consumption uht3.5% fat, 1l – 4.75 lei14% discount with Lidl Plus
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Pilos the maturated telemea from goat's milkmin. 47% fat, 300 g – 10.99 leiprice reduced by 27% with Lidl Plus
Lidl demonstrates that dairy can combine the authentic taste with accessible prices, thus supporting the budget of each household. This approach made Lidl in 2024, according to YouGov®*studies, the retailer preferred by Romanians in the dairy segment, confirming daily that the quality -price ratio remains one of the main Lidl assets. The study is based on information obtained by monitoring household consumption for all categories of consumer products through the Panel type research of YouGov Romania.
Article supported by Lidl
