Shein, from February to July 2025, attracted an average of 145.7 million European clients per month. It is over 15.2 million (11.6 percent) more than in the previous half of the year – says ecommerce.news, citing its own platform data.
This internet platform developed a bit faster, noting an increase of 12.5 percent. and achieving an average of 115.7 million users per month. It's still 30 million less than the number of Shein users. However, Aliexpress remains the largest Chinese platform in Europe, with about 190 million users.
Shein and this are obliged by the EU Digital Services Act to periodically publish data on a monthly number of users in the European Union.
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Shein in Poland and the EU
Shein is particularly popular in France, Spain and Italy. The platform attracts 27.3 million, 25.8 million and 22.8 million unique users in these countries, respectively. In the next place, Germany from 19.9 million active users per month. This means that Germany is the fastest growing large market for Shein in the EU, both in terms of absolute and percentage values. Poland ranks fifth in terms of popularity, with 8.8 million Shein users per month.
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13 million Poles use it
Below are the five most important EU markets for this, based on your own platforms regarding the average monthly number of visitors in the first half of this year.
- Germany – 19.3 million (increase by 13.5 percent)
- France – 16 million (increase by 19.4 percent)
- Poland – 13.2 million (WRAW by 12.8 percent)
- Italy – 12.9 million (increase by 13.2 percent)
- Spain – 12.6 million (increase by 15.6 percent)
The highest percentage increase was recorded in Romania, where the number of users increased by 20.5 poc. To 4.7 million.
Source: ecommerce.news
