The study shows that 35 percent Poles aged 18-29 almost never carry cash with them. Young consumers provide a variety of reasons for preference for non -cash payments, of which it is most often indicated Avoiding queues to traditional cash registers – this option was marked by 44 percent. respondents from this age group. In turn, 41 percent It emphasizes the convenience of service, and 38 percent appreciates the speed of transaction implementation.
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Location of stores and Click & Collect systems key for young people
For the vast majority of young Poles, the most important factor when choosing a store is its location. As much as 93 percent respondents aged 18-29 buy the closest place of residence or work, which is the highest result of all age groups. Young consumers also attach great importance to purchasing efficiency – as much as 81.5 percent. He pays attention to the time of service in the store.
Modern payment and logistics solutions are also gaining popularity among young adults. “70 percent of young consumers are more likely to return to commercial and service outlets that offer them the opportunity to shop in the Click & Collect system,” said in the report. This system combines online shopping with the collection of goods in a stationary store.
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Innovative forms of payment build customer loyalty
According to the study 65 percent respondents use services such as Scan & GO, which allow you to scan products themselves using a mobile application or a special scanner and quick payments. According to young Poles, this kind of innovation affects their general satisfaction with shopping and the desire to visit a given place in the future.
The study was carried out at the request of Fiserv Polska, the owner of the Polcard from Fiserv brand, by telephone, standardized computer -assisted questionnaire interviews (CATI) by the Institute of Market and Social Research (IBRIS) in May 2025. The study was attended by a representative group of adult Poles. TEST N = 1001.
