What do Poles pay? Near every third does not carry a wallet with him

The wallet does not carry 28 percent with you. Poles – according to the study “Adaen Index: Retail Report 2025”. Almost 40 percent The participants of the study admitted that it does not matter whether they are buying via the Internet or stationary; It depends on what is comfortable at the moment.

The Adaen financial technology platform also reported that 52 percent respondents are discouraged by the lack of payment method they prefer. The most frequently respondents pay digital wallet (29 percent), Blik (26 percent), cash (24 %) and debit cards (16 percent).

Over half (55 percent) of respondents would like to be able to return the product purchased online in a stationary store. 39 percent He gives up the transaction if the so -called Checkout, i.e. the process of finalizing the order, takes too long. Most people, 41 percent, do it within 5 minutes, and 14 percent – In less than 2. “Consumers do not want to wait, click or look – they expect an intuitive checkout that does not delay the purchasing decision” – emphasized Platforma Adaen.

The authors of the study added that 31 percent respondents make purchases by social media, and 34 percent He admits that influencers' recommendations are more important to them than traditional advertising. 37 percent use artificial intelligence during purchases to find inspiration or receive more accurate recommendations. For 52 percent AI is a support in a purchasing decision. While 32 percent surveyed companies indicated that they use this technology to increase payment security and detect fraud.

Matous Michnevic from Adaen said that AI is now a multidimensional tool. “On the one hand, it supports consumers in making purchasing decisions and enables personalization of the offer, and, the other, increases the effectiveness of sales and protects against abuse. Thanks to intelligent algorithms, we can detect fraud faster, limit the number of unjustified rejection and provide smoother and faster payment experience” – he pointed out.

Almost every third participant of the study admitted that he would like to in a store, e.g. a relaxation zone or special events. In such so -called Exclusive purchasing experiences are invested by 32 percent. companies, and 24 percent implements new technologies at sales points.

The “Adaen Index: Retail Report 2025” study was conducted at the beginning of this year among 41 thousand. consumers and 14 thousand commercial enterprises from around 27 countries; 1001 consumers and 500 enterprises participated in Poland. The survey also covered the respondents, among others From: Great Britain, USA, Canada, Brazil, Mexico, France, Germany, Spain, Italy, Portugal, the Netherlands, Belgium, Denmark, Norway, Sweden, Estonia, Latvia, Lithuania, United Arab Emirates, Singapore, Malaysia, Hong Kong, Japan and Australia, India, India.

Adaen is a financial technology platform, offering, among others Payment services and financial products. (PAP)

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