Armani's clothes searches exploded after the death of the fashion designer. Data reported by Great Platforms used


Giorgio Armani at the presentation of the autumn-winter collection of her fashion house, launched for 2023-2024, photo: Bertrand Guay / AFP / Profimedia Images
Online searches for Vintage Armani clothes multiplied vertiginously after the death of the Italian fashion designer, who died on Thursday, at the age of 91.
Armani, who ran the company with the same name and has controlled on his design until the end of his life, produced from everything, from luxury suits, to jeans and sports articles at more modest prices, under the Emporio Armani brand.
The searches that contained the word “Armani” on Vinted, the largest second-hand clothes market in Europe, were almost three times more than the average, said a Vinted spokesman for Reuters.
The Realreal, an American resale site for luxury articles, said the number of search for Armani increased by 212% on Thursday, compared to Wednesday.
Google searches for “Vintage Armani” also multiplied on Thursday, according to Google Trends data, the interest being very high in Italy, Armani's native country, and in the UK.
On the second-hand fashion application Collective locker, users in Europe on Friday, Giorgio Armani, including a black silk jacket for the 1990s for 245 pounds (about 1,430 lei) and a rabbit and fur jacket from 2002 for 571 pounds (approximately 3,400 lei).
Ammar Bouula, who leads the used luxury men's clothing store Chez Ammar in Paris, said he would not be surprised to see an increase for the Armani costumes from 1970 and 1980, against the background of the current tendency for retro styles and fluid fabrics.
“Four or five years ago, these costumes in the style of the 80s were impossible to sell. Now they are really fashionable, but impossible to find,” Boulaai said.
“It is hard to say how much it is in stock and how much it will return to the market. Armani has produced a lot, it has had a lot of sub-laces, so there must be a lot on the market … Maybe people will open their drawers now,” he concluded.




