The Biedronka network in 2025 also carries out its loyalty action. Every year, the new “gang” causes great interest, and the theme is kept by the network until the release of the entire program. This year, the Biedroniak gang will be waiting for customers. Interestingly, the network for the first time decided to expand its loyalty action to an offer for adults.
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In the loyalty action in 2025 you can create your own Biedronka store. In action, you will be able to get mascots such as Kasia Kasia, Czesia truck, Sylwek scanner, PIOTR receipt and Biedronka store. In addition, among the heroes of this year's campaign are, among others Oskarki cucumbers, Januszka eggs, toast Tadek, Pizza Paola, Burger Bogdan, Sushi Sara, canned fish, Paweł's wallet.
This year's edition – organized for the 10th time in the Biedronka chain – has the most numerous gang mascots. There are as many as 19 characters to choose from, which make up the Biedroniak gang. As the network points out in an occasional announcement, the Biedronka store mascot, as the only one appears in three versions-the first, oldest ladybug from the 90s, from 2000 and contemporary. In this way, the network wants to show how the largest commercial network in the country has changed for 30 years.
Sushi, burger and … self -service cash register. Biedronka surprises with new mascots!
The Biedroniak gang in 2025 is invariably governed by the same loyalty laws. During purchases, customers receive stickers, which can then be collected physically, as well as in virtual form – in the network application. To pick up the mascot for free, collect 80 stickers. The network also traditionally allows the purchase of mascots at a regular price (without stickers) or at a reduced price, when collecting e.g. 40 stickers.
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As the network points out in a press release, for the first time in the history of action, collecting stickers and replacing them with mascots is not reserved exclusively for the youngest. On the occasion of the Biedronka jubilee, adults will be able to collect stickers to later exchange them for discount codes for prizes in the Biedronka Home online store.
