Video – 25 years of Iulius: 8 regional projects, over 1,000 brands and 73 million visits per year. The company from Iasi strengthens its leading position in the Romanian retail
Iulius marks a quarter of a century, during which the company redefined the standards in the Romanian retail and contributed significantly to the urban transformation of the big cities in the country.
With an integrated vision of sustainable development and the mix between shopping, business, nature and lifestyle, Iulius has become a landmark in the real estate industry, but also in Eastern Europe. From the first mall outside the capital, inaugurated in Iași, in 2000, the company has developed 2 mixed-use projects, 3 shopping malls under the Iulius Mall network, 2 proximity retail projects-Family Market and a mixed office + retail-Palas Campus. The projects accumulate over 73 million visits a year, and the variety of brands, events, restaurants and cafes, entertainment centers and services have transformed them into real destinations. More about the retail network can be found here
Iulius celebrates this year 25 years since the inauguration, in Iași, his first mall, an event that created the premises for the development of the modern retail in Romania. It followed years of investments, over 1.2 billion euros, in the development of the Iulius Mall network and A new chapter, pioneering in urban regeneration, with Mixed-US Palas Iasi projects and Iulius Town Timișoara, who redesigned the cities, increasing their attractiveness for communities and investors.
Reference portfolio in national retail
Iulius's retail portfolio includes eight regional projects, TO Iași, Suceava, Cluj-Napoca and Timisoara, with a total surface of retail of over 320,000 sqm, in which they are present Over 1,000 international brands and local entrepreneurs. “After a quarter of a century of activity, we can say that there is almost no brand in Romania that is not present in our shopping centers. Our projects are a strategic destination for the big international retail brands, many of them opening the first stores outside the capital in the Iulius network. The fact that, annually, we record 73 million visits proves to us to be part of the community's life, and this is an objective we have set from the beginning. To build not only beautiful buildings, but vibrant spaces, in which each member of the community is found ”, said Oana Diaconescu, Head of Retail Leasing Iulius.
Iulius shopping centers are Favorite shopping destinations, spending free time and The scene of over 1,000 events annually. The Mixed-US Palas Iasi and Iulius Town Town developments combine various functions, such as retail and office, which enhance each other, and the integration of gardens transforms them into living destinations, where people connect and spend quality time.
The retail area, traffic generators due to the generous mix of brands, constantly updating, integrate international and local retailers, with attractive stores, in which digital solutions are increasingly present. Mass-Market concepts are combined with premium and luxury, for a captivating shopping experience, And the mix of shops is complemented by Horeca concepts, but also by cinemas and entertainment centers.
Investments in new generation projects
Iulius continues to innovate by developing new generation projects. In Iasi, the redevelopment of the Palas will begin, based on the vision of the famous Foster + Partners architecture company. The project is estimated at 80 million euros, so the total investment in the city center will increase to 520 million euros. Will be A process that will spectacularly transform the Palas, by rethinking the commercial area, the extension of the green fingerprint and a better integration into the urban tissue, so that the project maintains its long -term relevance for the regional community. The transformation will emphasize the intrinsic connection with the Palace of Culture and will improve the experience of the visitors. At the end of the process, the retail area will reach 80,000 sqm rentable, integrating flagship formats of the main present anchors, new brands and formed by extended, modernized stores.
In Cluj-Napoca, the company works at The largest urban conversion project in the country, Rivusan investment of over 500 million euros, made for the first time on the basis of a concept proposed by the Dutch architects from Uns. A project that will revitalize a former exclusively industrial area, the carbochem platform, will restore it to the city in the form of a multifunctional project, open to Someș. Rivus will have the largest retail surface in the country, 142,000 square meters, with over 400 stores, entertainment centers, concept restaurants and cafes. Over 70% of the retail area is already rentedwhich confirms the attractiveness of Iulius projects and the confidence in the company, which has built sustainable partnerships with numerous local and international brands.
Iulius also proposes in Constanța an urban regeneration project, an investment of over 800 million euros on a 38 -hectare land, inactive for 10 years. The project from the seaside will start with a complex process, for the European premiere, of bioremediate the land affected by the former deposits of petroleum materials. According to the vision of the famous Foster + Partners architecture office, the project will include retail functions, premium office, entertainment, cultural and educational facilities, a mix of attractive functions for the local community, for tourists and investors, which will generate value for the entire region.
Also, in Tomești, Iulius County Iulius invests 28 million euros in The third proximity of the proximity family Marketafter those in Miroslava and Bucium, which will have a rentable area of about 16,000 square meters. The shopping center will serve the community in the Iași metropolitan area, offering a variety of services and facilities, such as retail shops, fitness room and green spaces.
About Iulius
The company Iulius is a Romanian developer and operator of Real Estate, specialized in mixed-use urban regeneration projects in Romania. The market value of the properties realized is evaluated at 1.8 billion euros, and the development plans target two major mixed-use projects, in Cluj-Napoca (Rivus) and in Constanța, which total investments of over 1.3 billion euros.
The current portfolio comprises over 320,000 square meters of retail, the projects being market leaders at regional level.
The company Iulius also imposed as one of the most active developers and operators of Class A office spaces, building, under the national brand United Business Center, regional business poles and multinational creative communities in three important university centers-Iași, Timișoara and Cluj-Napoca. In total, 15 green buildings, with a total area of over 240,000 square meters, in which there are over 145 headquarters of companies, where over 29,000 employees work.
Iulius projects are sustainable concepts, which integrate large gardens, bringing nature in the middle of the cities, between people-18 hectares of urban gardens in Iași, Timișoara, Cluj-Napoca and Suceava, with 80,000 trees and shrubs. Through their concepts, the company's investments bring their contribution not only to Uranian and economic development, but also from a cultural and social perspective, becoming destinations that offer variant experiences, for all ages, all year – over 1,000 events, including as partnerships with the local artistic and cultural environment.
Department pr
W: www.iuliuscompany.ro
