According to experts, it is one of the most important changes in online political communication for years. – Politics has long moved to the network, and today it is there that a key fight for voters is taking place – emphasizes the journal.
Read also: June pensions. Is it worth hurrying with a lawsuit against ZUS?
End of political advertising on Facebook and Instagram. This is the opinion of experts
Mateusz Sabat, head of Big Data for Leaders, in an interview with Rzeczpospolita notes that formally the purpose of the regulation was greater transparency, but in practice they led to the resignation of technological giants from political advertising service. – In practice, politicians will now be more based on organic content, that is speaking in the industry language, on “content”. This, however, will make algorithmic media even more favorable to right -wing politicians, because the right in the network is based on a simple, emotional message and has simple solutions on difficult problems – assesses the expert.
Michał Fedorowicz from the RES FUTURA collective emphasizes that The finish decision “turns the current balance of power” in social media. According to him, many deputies – especially from the main parties – have so far based their visibility on the network on a paid promotion, without a coherent strategy or idea for organic reaching recipients.
Read also: “KPO is not perfect.” Time is running away and billions are waiting
As Fedorowicz adds, younger PiS and confederation politicians can gain, who are able to effectively use algorithms and build ranges without paid campaigns. – Until now, there was a balance between “algorithmic politicians” and those who did not cope without advertising. Now about 80 percent Such accounts may disappear, and in the pre -election year many profiles will simply fall out of circulation – predicts the analyst.
