Victor Croitoru, Mihai Trandafir Photo: UM Romania
Mihai Trandafir takes over the position of CEO IPG Mediabrands Romania, while Victor Croitoru will become the new managing director of UM Romania.
From his new position, Mihai Trandafir will supervise the development of IPG Mediabrands network brands in Romania – UM, initiatives and Kinesso. He will consider optimizing operations, increasing synergies between agencies and identifying new market opportunities to contribute to the development of customer business. Mihai Trandafir will report directly to Monika Bothowska, CEO of IPG Mediabrands CEE.
With over 26 years experience within the UM – more than 20 as Managing Director – Mihai Trandafir brings in the new role a solid strategic vision and a deep understanding of the market. Under its leadership, UM Romania has become one of the most appreciated local agencies, with a consistent portfolio of customers and numerous prestigious prizes: “Media Agency of the Year” at the Festival of Media Global (2016), Eurobest (2015), Golden Drum (2023 & 2024), along with 34 Trophy Cannes Lions, Global Grand Effie and over 80 other prizes.
“We want to make our customers available in Romania, systematically, the results of the accelerated transformation we see globally in IPG Mediabrands. From the latest marketing and technology solutions, to advanced work processes, with AI integration. The advertising agencies have never been more dynamic, and I am happy to represent some brands.” said Mihai Trandafir, from his new position in IPG Mediabrands.
The new managing director of UM Romania will be Victor Croitoru, who previously held the position of Strategy & New Business Director. With an activity of over 20 years within the UM, Victor has actively contributed to the development of the agency, including the role of strategy and new business director for IPG Mediabrands CEE. In the new role, it will continue to collaborate with the EEC regional team on strategic development projects and business initiatives.
“We are in full transformation of how brands connect with the new generations, and artificial intelligence is the catalyst of this process, and it is an integral part of the communication ecosystem of the brands. The new capabilities of the UM network make us confident in our mission to demonstrate to our customers that we are ready to integrate all the instruments, Current and real insights of consumers. said Victor Croitoru, the new managing director of the agency.
“These appointments mark the beginning of a new chapter for IPG Mediabrands in Romania. We rely on the vast experience and proven leadership of Mihai and Victor to take the organization to the next level,” said Monika Bothowska, CEO of IPG Mediabrands. “Their expertise, the results already demonstrated and the strategic vision are essential for strengthening our position on the market, both locally and regional.”
IPG Mediabrands It is the media division and marketing solutions of Interpublic Group (NYSE: IPG), managing over $ 47 billion in global media investments. With a network made up of UM, Initiative, MediaHub agencies and specialized units such as Magna, Kinesso and Mediabrands Content Studio, IPG Mediabrands offers integrated solutions for some of the most important brands in the world. The company has over 18,000 employees in over 130 countries.
Um Romania It has the mission to support their customers to reach their maximum growth potential by addressing growth/patterns, and by eliminating dual, black and white thinking, and to embrace nuances of thinking in marketing decisions. From the portfolio of the agency we mention the local customers Kaufland, KFC, Dedeman, Betano, Fiterman Pharma, Kandia-Delce, and global customers, such as Dyson, Mattel, General Mills, Emirates, Levi Strauss & Co,, Mattel. For more information, you can follow the global site https://www.umwww.com/ and the local page UM Romania.
Article supported by UM Romania
