The annual Rekonfa conference from Yandex, dedicated to advertising and everything connected with it, passed in Moscow. On October 22, speakers, experts and employees of the largest companies shared numbers, plans and goals.
There they voiced that now the authors of communities and channels in VK, on YouTube, Rutub, or in Telegram with 5000+ subscribers will be able to monetize their channel using 400,000+ advertisers. For bloggers, Yandex launched a closed beta testing of an advertising network. In the idea: contentmakers choose the goods and receive a reward for the activity of subscribers, and the company takes on advertising questions with labeling and registers.
Also, the digital outdoor output enters the market – the brand content will be shown on the screens in the PVZ and in places with a large pedestrian stream. The algorithms will first understand who saw the advertisement, and then they will catch up with Target online.
❗️Subscribe to Mash
