Ted Sarandos, general director of the streaming giant, said that artificial intelligence was used to create a scene of the building collapsing in the Argentine science fiction program “The Eternalaut”. The director of Netflix, cited by the BBC, said that this technology allowed the production team to complete the sequence faster and cheaper.
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The use of generative artificial intelligence is controversial in the entertainment industry due to the fears that it creates content using the work of other people without their consent and fear that it will replace people's work.
As BBC explains, Generative artificial intelligence used in “The Eternalaut” helped the production team complete the sequence showing the collapse of the building in Buenos Aires 10 times fasterthan if they used traditional special effects tools.
“Its cost would be simply unattainable for the program with such a budget. This sequence is really the first [generowanym] Through artificial intelligence with the final film material that appeared on the screen in the original series or movie Netflix. Therefore, the creators were delighted with the result, “said Ted Sarandos, whose words are recalled by the BBC.
Netflix took a breakthrough step. AI was used in the series
Artificial intelligence was one of the key issues raised during the strike in Hollywood in 2023. Some in the industry criticized the use of AI in the film, calling it humiliating for craftsmanship.
Artificial intelligence tools, such as Sora from Opeli, caused admiration for the quality of film material, which could be created using simple text commands, but also concerns about work safety.
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Davier Yoon, co -founder of the Singaporean studio of CravefX Animation, said in an interview with the BBC that the adoption of generative artificial intelligence by Netflix is not a surprise, because more and more large studies are accepting this technology with satisfaction.
“It seems to be a matter of time. Artificial intelligence definitely opens the gate, enabling less studies to achieve visualization with a large budget” – said Yoon, whose words are cited by the BBC.
